University of Pennsylvania

Business Foundations Specialization

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University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems.

Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

346,488 already enrolled

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject

from 26,645 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Get in-depth knowledge of a subject

from 26,645 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 1, 13 hours

What you'll learn

Skills you'll gain

Category: Go To Market Strategy
Category: Customer Analysis
Category: Marketing Communications
Category: Branding
Category: Customer Retention
Category: Communication Planning
Category: Marketing Strategies
Category: Consumer Behaviour
Category: Marketing Effectiveness
Category: Target Market
Category: Marketing
Introduction to Financial Accounting

Introduction to Financial Accounting

Course 2, 15 hours

What you'll learn

Skills you'll gain

Category: Income Statement
Category: Bookkeeping
Category: Financial Statements
Category: Revenue Recognition
Category: Accounting
Category: Cash Flows
Category: Financial Analysis
Category: Financial Accounting
Category: Balance Sheet
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Financial Reporting
Managing Social and Human Capital

Managing Social and Human Capital

Course 3, 9 hours

What you'll learn

Skills you'll gain

Category: Recruitment
Category: Decision Making
Category: HR Tech
Category: Compensation Strategy
Category: Employee Performance Management
Category: Human Capital
Category: Constructive Feedback
Category: Organizational Change
Category: Leadership and Management
Category: Organizational Structure
Category: People Management
Category: Organizational Leadership
Category: Change Management
Introduction to Corporate Finance

Introduction to Corporate Finance

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Capital Budgeting
Category: Loans
Category: Financial Analysis
Category: Finance
Category: Financial Modeling
Category: Cash Flows
Category: Financial Forecasting
Category: General Finance
Category: Cash Flow Forecasting
Category: Forecasting
Category: Return On Investment
Category: Corporate Finance
Introduction to Operations Management

Introduction to Operations Management

Course 5, 16 hours

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Process Flow Diagrams
Category: Quality Management
Category: Process Optimization
Category: Inventory Control
Category: Process Analysis
Category: Root Cause Analysis
Category: Process Management
Category: Supply Chain Management
Category: Operational Efficiency
Category: Operational Excellence
Category: Process Improvement and Optimization
Category: Capacity Planning
Category: Continuous Improvement Process
Category: Operations Management
Category: Process Improvement
Wharton Business Foundations Capstone

Wharton Business Foundations Capstone

Course 6, 16 hours

What you'll learn

Skills you'll gain

Category: Financial Accounting
Category: Constructive Feedback
Category: Accounting
Category: Marketing
Category: Business Analysis
Category: Marketing Strategies
Category: Peer Review
Category: Project Design
Category: Marketing Planning
Category: Business
Category: Finance
Category: Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses344,253 learners
Christian Terwiesch
University of Pennsylvania
8 Courses204,955 learners
Brian J Bushee
University of Pennsylvania
5 Courses552,567 learners

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Why people choose Coursera for their career

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Learner reviews across Business Foundations

avg. across 6 courses

  • 5 stars

    76.83%

  • 4 stars

    17.48%

  • 3 stars

    3.66%

  • 2 stars

    1.02%

  • 1 star

    0.99%

JD
Course: Introduction to Marketing

Reviewed on May 8, 2017

SB
Course: Introduction to Financial Accounting

Reviewed on Aug 25, 2019

CC
Course: Managing Social and Human Capital

Reviewed on Jul 31, 2020

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