Madecraft

Visual Communication Strategy and Design Specialization

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Madecraft

Visual Communication Strategy and Design Specialization

Master Visual Communication On and Off Camera.

Master design principles, color systems, and on-camera habits to communicate with impact.

Madecraft

Instructor: Madecraft

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply core design principles like contrast, repetition, alignment, and proximity to build clear, effective visual layouts.

  • Distinguish color systems, typefaces, and file formats to communicate accurately with designers, vendors, and print shops.

  • Develop the on-camera habits and authentic presence needed to show up confidently in video meetings and events.

Details to know

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Taught in English
Recently updated!

September 2026

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Madecraft

Specialization - 3 course series

What you'll learn

  • Select the right color system, file format, and licensed typeface for any digital, print, or branding project.

  • Evaluate a design for trend fit, inspiration risk, and legal exposure before it ships.

  • Build and maintain brand guidelines that keep every touchpoint consistent.

What you'll learn

  • Apply the CRAP principles and the elements of design to build a strong structural foundation for any layout.

  • Select and combine color schemes with intention, and apply typography fundamentals to keep a design's message clear.

  • Bring structure, color, and type together into one finished, cohesive graphic design layout.

How to Be More Authentic and Creative on Video

How to Be More Authentic and Creative on Video

Course 3, 4 hours

What you'll learn

  • Identify the real barriers keeping you from feeling authentic on video calls.

  • Build a routine for your agenda, energy, and environment before any video event.

  • Apply techniques to engage your audience and stay composed when things go wrong live.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft
Madecraft
138 Courses12,094 learners

Offered by

Madecraft

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