Every sales conversation lives or dies on two things: how personal it feels and how well you handle the objections that follow. This three-course Specialization builds a complete, repeatable sales skill set, covering personalized video outreach and discovery calls, a proven sales cycle and pitching framework with benefit-first delivery and testimonials, rapport-building and price positioning, and an empathy-first approach to price, timing, need, and authority objections. By the end, you'll craft a personalized sales pitch, prevent and resolve objections with confidence, and close deals by building trust instead of applying pressure.

Applied Learning Project

Through hands-on role plays and reading activities, you'll build a personalized outreach stack, script a staged reminder cadence for discovery calls, and design a four-video closing and onboarding sequence. You'll also draft objection-prevention scripts, apply a price-anchoring technique, and practice an empathy-first framework for resolving price, timing, need, and authority objections, applying each skill to realistic B2B and B2C sales conversations.