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Generative AI for Data Analysts

The demand for professionals with a knowledge of artificial intelligence (AI) is on the rise. There is a revolution in the way organizations make decisions on the basis of generative AI data analysis. This specialization brings forth real-world generative AI use cases and popular generative AI models and tools for text, code, image, audio, and video generation. In this specialization, you will delve into generative AI prompts engineering concepts and real-world business uses. Learn about prompt techniques like zero-shot and few-shot and explore various prompt engineering approaches, and tools like IBM Watsonx, Prompt Lab, Spellbook, and Dust. Next enhance your skills with an in-depth knowledge of the fundamental concepts, models, tools, and generative AI applications, with regards to the data analytics landscape. Learn about the building blocks and foundation models of generative AI, such as the GPT, DALL-E, and IBM Watson Studio. Additionally, you will understand the ethical implications, considerations, and challenges while using generative AI in different industries. The hands-on labs included in the course offer an opportunity to apply different tools in the IBM Generative AI Classroom. You will apply the concepts learned in the course in a real-life project scenario at the end of the course. No experience is needed to begin this specialization, although you might find it helpful to have some data analytics knowledge.

Status: LLM Application
Status: Prompt Engineering
IntermediateSpecialization

Top reviews across Generative AI for Data Analysts

SO

Reviewed Mar 3, 2024

A good introduction to the capabilities of generative AI, I recommend this to anyone that is curious or interested in the subject of generative AI and its real world applications

HD

Reviewed Jul 24, 2025

This course was an eye-opening introduction into the power of prompt engineering and how strategic inputs can drive more accurate, creative, and relevant responses from generative AI models.

AK

Reviewed Jun 29, 2025

It was a nice introduction course to Gen AI. Saved some useful tools like Akkio and IBM Watson Ai.

TT

Reviewed Jul 28, 2024

This was such an amazing course. This course changed everything I knew about the AI. After this course my knowledge with regards to AI and it capabilities changed significantly.

NB

Reviewed Feb 27, 2025

Excellent course that brings clarity to the new world of Artificial Intelligence. I needed to understand why AI was so important and now I know! Thanks IBM and Coursera.

KA

Reviewed Nov 24, 2024

Good introduction to Generative AI with fun labs. The videos go very fast, but transcripts can be downloaded.

OT

Reviewed Jan 21, 2025

Very good Into to AI, with in depth descriptions of GenAI tools and their fields of application. Hands on exercises to consolidate knowledge and create contextual text, audio and video.

AS

Reviewed Aug 3, 2024

Me gusto mucho, es muy entretenido y me resulto de gran ayuda todos estos consejos que claramente pondre en practica. GRACIAS COURSERA Y SENATEC :)

AS

Reviewed Sep 23, 2024

Very useful information about AI for Data analysis in today's World data Insights.

CS

Reviewed May 14, 2024

I definitely appreciated that this didn't cover just text-to-image tools. I feel that even if someone is not new to AI, they might do something during this course that they haven't done before.

TT

Reviewed Aug 2, 2024

The course was so useful and informative. You can learn a lot about how to use the right prompts when using AI in order to get the ideal outcome.

AM

Reviewed Apr 16, 2025

This course is future in AI era. you can boost your career with this course

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Course: Generative AI: Introduction and Applications
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