Madecraft

Business and Productivity Tools Specialization

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Madecraft

Business and Productivity Tools Specialization

Streamline Your Business with Essential Tools.

Apply essential tools for tracking data, managing projects, and running daily operations.

Madecraft

Instructor: Madecraft

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Set up and navigate Google Analytics to track website performance and manage account access.

  • Work efficiently across Microsoft 365 and organize projects and tasks using Trello.

  • Manage core bookkeeping tasks and financial reporting in QuickBooks Online.

Details to know

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Taught in English
Recently updated!

August 2026

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Madecraft

Specialization - 4 course series

Google Analytics Essentials

Google Analytics Essentials

Course 1, 4 hours

What you'll learn

  • How to set up Google Analytics, connect it to your site, and confirm your tracking is actually collecting data.

  • How to read metrics, dimensions, and reports to understand who your audience is and how they behave.

  • How to track conversions and events so you can measure the actions that truly matter to your business.

  • How to use acquisition, audience, and conversion-path data to optimise campaigns and spend smarter.

Skills you'll gain

Category: Google Analytics
Category: Goal Setting
Category: Conversion Funnel Analysis
Category: Data Literacy
Category: Analytics
Category: Return On Investment
Category: Web Analytics
Category: Marketing Analytics
Category: Advertising Campaigns
Category: Google Ads
Category: Digital Marketing
Category: Data Analysis
Category: Marketing Effectiveness
Category: Customer Analysis
Category: Performance Metric
Category: Target Audience
Category: Digital Analysis
Category: Performance Measurement
Category: Content Performance Analysis
Category: User Accounts

What you'll learn

  • How to organize Outlook with folders, categories, and rules so your inbox stays clear and your priorities stay visible.

  • How to store, share, and recover files in OneDrive and collaborate in real time without version confusion.

  • How to write cleaner documents and analyze data faster using Word's Editor and Excel's core functions.

  • How to design professional slides with Designer and present confidently in Teams video meetings.

Skills you'll gain

Category: Microsoft Outlook
Category: Calendar Management
Category: Excel Formulas
Category: Email Automation
Category: Scheduling
Category: Presentations
Category: Microsoft Word
Category: Microsoft Excel
Category: Workflow Management
Category: Microsoft PowerPoint
Category: Productivity
Category: Organizational Skills
Category: Coordinating
Category: Microsoft 365
Category: Collaborative Software
Category: Time Management
Category: Spreadsheet Software
Category: Setting Appointments
Category: Microsoft Teams
Category: Productivity Software
A Beginner's Guide to Getting Started with Trello

A Beginner's Guide to Getting Started with Trello

Course 3, 4 hours

What you'll learn

  • Build boards, lists, and cards that turn scattered thoughts into an organized system you can access anywhere.

  • Supercharge cards with members, labels, due dates, checklists, and attachments to track exactly what matters.

  • Filter and configure boards so the right information surfaces at the right time, without the clutter.

  • Add Power-Ups and pick the Trello plan that fits your workflow and budget.

Skills you'll gain

Category: Workflow Management
Category: Kanban Principles
Category: User Accounts
Category: Information Architecture
Category: Collaborative Software
Category: Process Design
Category: Delegation Skills
Category: Organizational Skills
Category: Scheduling
Category: Project Management Software
Category: Project Management
Category: Calendar Management
Category: Productivity
Category: Editing
Category: Time Management

What you'll learn

  • How to record income and expenses using invoices, sales receipts, bills, and deposits and choose the right method every time.

  • How to customize and automate reports so you can see whether your business is actually profitable, not just solvent.

  • How to connect your bank, categorize transactions, and reconcile accounts so your books stay accurate and tax-ready.

  • How to organize your chart of accounts and pick the QuickBooks Online plan that fits how your business really works.

Skills you'll gain

Category: QuickBooks (Accounting Software)
Category: Financial Reporting
Category: Accounting Software
Category: Balance Sheet
Category: Small Business Accounting
Category: Accounts Payable
Category: Invoicing
Category: Reconciliation
Category: Business Reporting
Category: Accounting and Finance Software
Category: Accounting
Category: Expense Management
Category: Cash Flow Forecasting
Category: Management Reporting
Category: Accounting Systems
Category: Accounting Records
Category: Bookkeeping
Category: Cash Receipts
Category: Accounts Payable and Receivable
Category: Accounts Receivable

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Instructor

Madecraft
Madecraft
127 Courses11,544 learners

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Madecraft

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