Learn to design repeatable workflows, automate routine steps with automations and AI actions, build automated intake, and standardize workflow components across projects with Bundles. You'll map process stages, diagnose stalled tasks, configure automations and AI Studio agents, build conditional intake forms, and roll out Bundles across multiple live campaigns. This course is for marketing operations specialists who design and maintain the automated workflows that route work through a marketing team.

Workflow and Automation Management
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Workflow and Automation Management
This course is part of Asana AI-Driven Campaign & Content Workflow Management Professional Certificate

Instructor: Asana Academy
Included with Learn more
Recommended experience
What you'll learn
Map workflow stages, handoffs, dependencies, approvals, and stalled work in Asana.
Configure Automations and evaluate when AI Studio, AI Teammates, Dash, or human review fits the work.
Build automated request intake with Forms, routing, fallback notifications, and review checkpoints.
Standardize workflow components across campaign projects with Bundles and validate controlled changes.
Skills you'll gain
- Business Workflow Analysis
- AI Workflows
- Process Mapping
- Business Logic
- Workflow Management
- Process Optimization
- Automation
- Governance
- Business Process Management
- Business Continuity Planning
- Marketing Operations
- Scenario Testing
- Responsible AI
- Dependency Analysis
- Process Design
- Process Analysis
- Contingency Planning
Details to know

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November 2026
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There are 13 modules in this course
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