Shifting Your Marketing Strategy for Younger Generations

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Shifting Your Marketing Strategy for Younger Generations

This course is part of Strategic PR Strategies Specialization

Instructor: Madecraft

Included with Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Build a community-first marketing strategy that earns organic engagement from Gen Z audiences.
Create and optimize content across TikTok, Instagram, Twitch, Clubhouse, Snapchat, and YouTube to expand your brand's reach.

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This course is part of the Strategic PR Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Earn a shareable career certificate

There are 6 modules in this course

Younger consumers scroll past traditional advertising in seconds, and no amount of polish will make them stop for a sales pitch. Gen Z's spending power is significant and growing, but reaching them requires a fundamentally different approach: authentic, community-first engagement on the specific platforms where they actually spend their time.

In this course, you'll build a marketing strategy that speaks Gen Z's language, from tone and community moderation to platform selection. You'll create an organic presence on TikTok, structuring content around watch time and completion rate, then extend that reach through strategic hashtags and cross-platform promotion. You'll craft engaging Instagram Stories and Reels using native features, trending music, and algorithm-favored tactics, and expand into Twitch, Clubhouse, Snapchat Spotlight, and YouTube SEO to reach audiences other brands overlook. By the end, you'll have a complete, platform-specific toolkit for building genuine engagement with Gen Z, and a clear plan for which platform to prioritize first.

Your customers keep getting younger, and the pitch that used to work now reads to them as background noise. In this module, you'll build a community-first approach to Gen Z marketing, so your content earns attention instead of asking for it.

What's included

6 videos3 readings2 assignments

6 videosTotal 18 minutes

Why Traditional Marketing Is Losing Gen Z2 minutes
Demystifying Gen Z3 minutes
Build a Community3 minutes
Use Popular Catch-Phrases and Buzzwords3 minutes
Explore New Social Channels3 minutes
Tap Into Viral Moments3 minutes

3 readingsTotal 30 minutes

Moderating Without Muting10 minutes
When Slang Backfires10 minutes
You Cannot Be Everywhere at Once10 minutes

2 assignmentsTotal 21 minutes

Meeting Gen Z Where They Actually Are15 minutes
Making Gen Z Copy Sound Native6 minutes

You've probably written off TikTok as nothing but dance challenges and lip-syncing, but it's still delivering free organic reach that other platforms lost long ago. In this module, you'll build a genuine TikTok presence and structure videos the algorithm actually wants to push.

What's included

3 videos1 reading2 assignments

Your best TikTok content still won't matter if nobody outside your current followers ever sees it. In this module, you'll extend your reach with the right hashtags, put your TikTok content to work on other platforms, and track the numbers that tell you if it's working.

What's included

3 videos1 reading1 assignment

Your photo might be perfectly lit, but that doesn't guarantee anyone sticks around to see what you post next. In this module, you'll use Instagram's native story features, algorithm-favored tactics, and trending music to keep your audience actually watching.

What's included

3 videos1 reading1 assignment

You can't treat Twitch, Clubhouse, Snapchat Spotlight, and YouTube the same way, since a tactic that works on one can fall flat on another. In this module, you'll show up correctly on each of these platforms and use their specific mechanics to reach a younger audience.

What's included

4 videos2 readings2 assignments

4 videosTotal 16 minutes

Engage Gamers on Twitch4 minutes
Social Audio with Clubhouse5 minutes
Get Reach on Snapchat Spotlight4 minutes
Improve SEO with YouTube3 minutes

2 readingsTotal 20 minutes

The Platform Where People Show Up Every Day10 minutes
A Feed Where Followers Don't Matter10 minutes

2 assignmentsTotal 21 minutes

Showing Up Right on Every Platform15 minutes
Getting Comfortable on Clubhouse6 minutes

You've just covered four different ways to reach Gen Z, and trying to do all of them at once is the fastest way to do none of them well. In this module, you'll bring everything together and commit to where you're actually going to start.

What's included

1 video1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft

133 Courses11,937 learners

Offered by

Madecraft

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