Understand how markets function, how firms make decisions, and how economic policies shape business and economic outcomes. Learn to analyze demand and supply, evaluate firm production strategies, interpret competition, and understand macroeconomic indicators such as GDP and aggregate output.

This course provides a practical introduction to economic thinking by connecting core microeconomic and macroeconomic concepts with real-world market and business decisions. You’ll explore how market forces determine prices and quantities, how consumers make choices, and how firms analyze costs, revenues, and production levels to maximize profits. Through structured lessons and practical examples, you’ll examine government interventions such as taxes, subsidies, and quotas while learning how these policies influence market equilibrium and economic efficiency. The course also explores different market structures—including perfect competition, monopoly, monopolistic competition, and oligopoly—to help learners understand pricing behavior, branding, and strategic competition. A unique feature of this course is its integrated approach that combines market analysis, firm decision-making, and macroeconomic measurement into one clear learning pathway. You’ll also learn how economists measure national economic performance using GDP and aggregate output frameworks. By the end of the course, you’ll be able to analyze market behavior, evaluate firm strategies, interpret economic indicators, and apply economic reasoning to business, policy, and real-world economic scenarios.