Marketing Gerencial

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Marketing Gerencial

Instructor: Pedro Hidalgo

88,007 already enrolled

Included with Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

2,293 reviews

Intermediate level

Some related experience required

Flexible schedule

5 hours to complete

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

2,293 reviews

Intermediate level

Some related experience required

Flexible schedule

5 hours to complete

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in Spanish

98%

Most learners liked this course

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There are 3 modules in this course

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

What's included

2 videos2 readings2 assignments

2 videosTotal 16 minutes

Definición del Concepto de Marketing.8 minutes
Orientación en el concepto de Marketing.8 minutes

2 readingsTotal 20 minutes

Empresa y estrategia de Marketing: Asociaciones como forma de establecer relaciones con el cliente.10 minutes
Mercado de consumo y comportamiento de compra de los consumidores.10 minutes

2 assignmentsTotal 60 minutes

Actividad: Definición del Concepto de Marketing"Empresa y estrategia de Marketing: Asociaciones como forma de establecer relaciones con el cliente.30 minutes
Actividad: Mercado de consumo y comportamiento de compra de los consumidores.30 minutes

What's included

2 videos2 readings2 assignments

2 videosTotal 15 minutes

Necesidades y Deseos.8 minutes
Concepto de Valor.8 minutes

2 readingsTotal 20 minutes

Segmentación, mercados meta y posicionamiento: Desarrollo de las relaciones adecuadas con los clientes correctos.10 minutes
Producto, servicios y estrategias de asignación de marca.10 minutes

2 assignmentsTotal 60 minutes

Actividad: Segmentación, mercados meta y posicionamiento: Desarrollo de las relaciones adecuadas con los clientes correctos.30 minutes
Actividad: Producto, servicios y estrategias de asignación de marca.30 minutes

What's included

2 videos2 readings2 assignments

2 videosTotal 15 minutes

Relaciones de Intercambio.6 minutes
Orientación al Mercado.9 minutes

2 readingsTotal 20 minutes

Fijación de precios de productos: Estrategias de fijación de precios.10 minutes
Estrategia de comunicación de marketing integrada.10 minutes

2 assignmentsTotal 60 minutes

Actividad: Fijación de precios de productos: Estrategias de fijación de precios.30 minutes
Actividad: Estrategia de comunicación de marketing integrada.30 minutes

Instructor

Instructor ratings

(366 ratings)

Pedro Hidalgo

Universidad de Chile

1 Course88,007 learners

Offered by

Universidad de Chile

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Learner reviews

5 stars
81.56%
4 stars
14.38%
3 stars
2.87%
2 stars
0.61%
1 star
0.56%

Showing 3 of 2293

5.0

Reviewed on May 6, 2020

Muy buen curso, profesor claro para pasar contenidos con ejemplos cotidianos, me complico mas lo de la Fijación de precios, buen sistema de aprendizaje y plataforma clara para su utilización.

5.0

Reviewed on Feb 14, 2021

La estructura temática y teórica muy acorde con el entorno real actual. Aun sigue vigente las bases del marketing y como se debe aplicar una planeación estratégica para proyectar los negocios.

5.0

Reviewed on Sep 12, 2020

Es un curso bastante completo, de mucha lectura pero enriquecedor, lo recomiendo totalmente y no parece un curso, sino más bien un diplomado, gracias por todo el material de estudio.Saludos,

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