IBM

AI Literacy for Business Leaders

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IBM

AI Literacy for Business Leaders

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Tell apart AI, machine learning, generative AI, and agentic AI—and explain in plain language how each creates business value.

  • Spot and map high-value AI use cases across business functions before committing budget.

  • Assess your organization's AI readiness across data, talent, and infrastructure.

  • Apply a responsible-AI lens—fairness, transparency, accountability—to a real use case.

Details to know

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Recently updated!

September 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the IBM Lead AI Transformation: Strategy, Governance & Execution Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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  • Earn a shareable career certificate from IBM

There are 4 modules in this course

Every business leader now needs to understand artificial intelligence in business terms, not technical ones. This beginner-friendly module builds core AI literacy for leaders and managers. We’ll explore the big categories you hear about every day in this field: AI, machine learning, deep learning, generative AI, and agentic AI. With video lectures, reading, interactions and exercises, you’ll learn to tell these categories apart, understand what each type of AI can and cannot do, and explain in plain language where AI creates value across business functions. This course and module are for professionals with no coding or data-science background. Wherever you are in your company’s org chart, AI adoption creates opportunities for you to be a leader and communicator. The module is ideal for anyone leading AI adoption who wants to cut through the hype, speak credibly about AI with technical teams and executives, and make confident AI decisions rather than defer to specialists.

What's included

7 videos2 readings1 assignment1 plugin

Every business leader faces the same question: of all the places AI could go, where does it actually create value? This module builds a practical, in-demand skill for AI strategy and enterprise AI transformation — identifying and prioritizing high-value AI use cases before budget is committed. Learners gain a repeatable, tool-agnostic approach to AI opportunity mapping: scanning business functions for candidate use cases, scoring each for AI fit and feasibility, weighing business value and ROI, and ranking opportunities into a focused, defensible portfolio. Built for business leaders, managers, and aspiring AI and digital transformation leaders with no coding background, the module turns scattered AI activity and hype into disciplined, evidence-based decision-making — the front end of any credible AI strategy. It suits anyone leading AI adoption, opportunity assessment, or use-case prioritization across an organization.

What's included

5 videos1 reading1 assignment1 plugin

Most AI initiatives stall between pilot and scale — not because the technology fails, but because the organization was never ready. This beginner-friendly module teaches business leaders and managers how to assess AI readiness across the dimensions that decide whether enterprise AI succeeds: strategy, data, infrastructure, talent, governance, and culture. Using a structured AI readiness assessment framework and maturity model, learners distinguish AI-ready data from ordinary business-intelligence data, benchmark readiness against clear criteria, find the binding constraint that limits the whole initiative, and turn a maturity score into a prioritized gap analysis and action roadmap. Designed for professionals with no coding or data-science background, the module builds the AI strategy, AI governance, and change-readiness skills leaders need to guide AI adoption, scaling, and digital transformation with evidence rather than enthusiasm — producing a clear-eyed readiness snapshot instead of a wish list.

What's included

5 videos1 reading1 assignment1 plugin

Responsible AI has become a core leadership discipline, not a compliance afterthought. This beginner-friendly module builds practical foundations in responsible AI, AI ethics, and AI governance for business leaders and managers. Learners explore the recurring principles of fairness, transparency, accountability, privacy, and security; learn how algorithmic bias enters AI systems and what fairness testing and explainability mean in practice; and come to understand the AI regulatory landscape, including high-risk use cases, bias audits, and accountability for third-party AI tools. The module shows how to apply an ethical lens to any AI use case early — screening for AI risk before deployment — and how to turn ethical commitments into AI policy, oversight, and trustworthy, well-governed AI with real decision rights. Designed for professionals with no coding background who lead AI adoption, AI strategy, risk, compliance, or transformation.

What's included

5 videos1 reading1 assignment1 plugin

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Instructor

LearnQuest Network
224 Courses1,024,563 learners

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IBM

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.