Growth Hacking and Marketing Operations

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Growth Hacking and Marketing Operations

This course is part of Product Marketing & Go-to-Market Strategy Specialization

Instructor: Lynda Smith

Included with Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply growth hacking concepts, rapid experimentation, testing, and tools.
Explain marketing operations, MarTech stacks, and integrated campaign planning.
Explore product-led growth and product launch best practices.

Skills you'll gain

Tools you'll learn

Marketing Automation

Details to know

Shareable certificate

Add to your LinkedIn profile

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This course is part of the Product Marketing & Go-to-Market Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course explores growth hacking, marketing operations, MarTech, integrated campaigns, product-led growth, and launch planning. You will learn core growth hacking concepts, including rapid experimentation, websites, process, testing, and tools. You will then hear expert perspectives on the role of marketing operations in the demand machine, how marketing operations teams work with other demand functions, and how to approach building a marketing operations program. The course also covers MarTech stacks, technology selection, budget considerations, pitfalls, integrated campaign planning, campaign measurement, product-led growth, and product launch strategy. Exercises, knowledge checks, and expert discussions help you connect growth techniques with operational planning and campaign execution.

This module covers growth hacking concepts and techniques for driving business growth.

What's included

4 videos1 reading2 assignments

In this module, our academic director, Mike Lepech, invites various experts in the marketing field to get real-world insight into different marketing strategies.

What's included

28 videos1 reading

28 videosTotal 174 minutes

What does the day in a life of a Marketing Ops professional look like?10 minutes
What roles does one see in a Marketing Operations organization?11 minutes
How do MOPs and the other parts of the demand team work together?10 minutes
If someone is just building out their MOPs program, how should they approach it?7 minutes
What are the core lessons you’ve learned as someone leading MOPs?8 minutes
Role of AI in MOPs?7 minutes
What is MarTech stack?9 minutes
Product managers role in the stack7 minutes
Is the MarTech stack different depending on whether you are a B2B, B2C or D2C marketer?12 minutes
How do you decide what technologies you need?6 minutes
Do you have any best practices in reviewing and choosing technologies?5 minutes
Are there any budget ranges you can share?13 minutes
What are the pitfalls one can run into in building a MarTech stack and how do you avoid them?7 minutes
How should someone think about an integrated campaign?5 minutes
What is the value of integrated campaign?3 minutes
Differences in integrated campaigns across B2B and B2C4 minutes
Steps for building an integrated campaign4 minutes
Best practices for developing an integrated campaign and the team you need4 minutes
How do you measure success with a campaign that has so many facets?4 minutes
Journey as a marketer and product manager in the growth time4 minutes
What is Product-Led Growth?4 minutes
How does PLG change the way demand is created?4 minutes
Using PLG, what resources can be saved?4 minutes
What can marketers leverage from the PLG model if they aren’t selling a software-based product?4 minutes
What is a product launch to you?6 minutes
What are your views on launch timing relative to product delivery?4 minutes
How should we think about demand creation relative to a launch?2 minutes
What are the failure points in a launch and how do you mitigate for these?5 minutes

1 readingTotal 5 minutes

Fireside Chat Introduction5 minutes

This section contains the final steps of the course, including the final exam and course evaluation.

What's included

1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Lynda Smith

Stanford Online

3 Courses786 learners

Offered by

Stanford Online

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