Entrepreneurship Strategy: From Ideation to Exit

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Entrepreneurship Strategy: From Ideation to Exit

Instructor: Ambroise Huret

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4 modules

Gain insight into a topic and learn the fundamentals.

1,255 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

1,255 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 assignments

Taught in English

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There are 4 modules in this course

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.

What's included

13 videos7 readings3 assignments1 peer review3 discussion prompts

13 videosTotal 48 minutes

Introduction to Entrepreneurship Strategy: from Ideation to Exit7 minutes
Introduction to the guests entrepreneurs3 minutes
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 12 minutes
Interview: Personal values1 minute
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 23 minutes
The lines of code that define your inner functioning: your “intrinsic programs”6 minutes
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant5 minutes
Interview: Stories of choosing entrepreneurship over job3 minutes
The life choice of entrepreneurship: identifying the trade-offs5 minutes
Interview: The life choice of the entrepreneurs2 minutes
Understanding your belief system5 minutes
Strengthening your beliefs using “the little lies of success"5 minutes
Interview: Stories of belief system, as road to entrepreneurship1 minute

7 readingsTotal 36 minutes

Course Syllabus10 minutes
Objectives of Lesson 12 minutes
Additional Resources: Mastering your emotions5 minutes
Objectives of the lesson 22 minutes
Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:5 minutes
Objectives of the lesson 3:2 minutes
Peer Review Overview: Qualities of strong feedback10 minutes

3 assignmentsTotal 51 minutes

Graded Quiz Module 115 minutes
Practice Quiz Lesson 16 minutes
Practice quiz Lesson 230 minutes

1 peer reviewTotal 60 minutes

Writing a commercial proposition which follows your intrinsic program60 minutes

3 discussion promptsTotal 30 minutes

Your top five personal values:10 minutes
Dissociating yourself from your project:10 minutes
Discussion on empowering and limiting beliefs:10 minutes

Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.

What's included

12 videos6 readings4 assignments1 peer review3 discussion prompts

12 videosTotal 57 minutes

The key questions to ask when looking for an idea for your project5 minutes
Interview: Stories of finding an idea of a project6 minutes
Design thinking methodology to refine your product or service5 minutes
Interview of Julien Ulrich, Co-founder of ITEKUBE4 minutes
The “S Curve” and the Singularity Concept part 16 minutes
The "S Curve” and the Singularity Concept part 23 minutes
Gathering a founding team part 14 minutes
Gathering a founding team part 25 minutes
Gathering a founding team part 35 minutes
Interview of Charles Simpson: Founder of Senior Media2 minutes
Bootstrapping VS Raising Money6 minutes
Interview: Stories of Bootstrapping VS Raising Money6 minutes

6 readingsTotal 44 minutes

Objectives of the lesson 110 minutes
Tips for happiness from Tal Ben Sahar from Harvard University:10 minutes
Learning objectives of lesson 22 minutes
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:10 minutes
Lesson objectives2 minutes
Pros and cons of raising money vs. bootstrapping10 minutes

4 assignmentsTotal 120 minutes

Graded Quiz Module 230 minutes
Practice Quiz Lesson 130 minutes
Practice Quiz Lesson 230 minutes
Practice Quiz Lesson 330 minutes

1 peer reviewTotal 60 minutes

Finding an idea for your company, product or service that corresponds to your values60 minutes

3 discussion promptsTotal 30 minutes

What makes organizations more creatively competitive?10 minutes
Case of food delivery market10 minutes
How to identify the co-founder of your entrepreneurial project?10 minutes

In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.

What's included

14 videos3 readings4 assignments1 peer review2 discussion prompts

14 videosTotal 75 minutes

Understanding what is at stake with investors5 minutes
Avoiding the traps when negotiating with investors8 minutes
Interview: Stories of raising money1 minute
Day to day cash management6 minutes
Interview: Stories of day to day cash management10 minutes
Structuring your Sales Strategy: Part 15 minutes
Structuring your Sales Strategy part 26 minutes
Interview: Structuring the sales strategy2 minutes
Getting your First Meeting with your Prospect: Part 15 minutes
Getting your First Meeting with your Prospect: Part 24 minutes
Interview: Stories of first sales meetings6 minutes
The Sales Meeting and the Art of Creating Rapport: Part 16 minutes
The Sales Meeting and the Art of Creating Rapport: Part 22 minutes
Interview: Stories of defining moments during sales meetings7 minutes

3 readingsTotal 6 minutes

Objectives of the lesson 12 minutes
Lesson Objectives2 minutes
Lesson Objectives2 minutes

4 assignmentsTotal 120 minutes

Graded Quiz Module 330 minutes
Practice Quiz Lesson 130 minutes
Practice Quiz Lesson 230 minutes
Practice Quiz Lesson 330 minutes

1 peer reviewTotal 60 minutes

Describing the sales strategy of the company, product or service that you chose in the peer assessments of Module 260 minutes

2 discussion promptsTotal 20 minutes

Why should you be the first sales person in your company?10 minutes
Share your experience of first sales meetings:10 minutes

In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.

What's included

12 videos6 readings5 assignments1 peer review2 discussion prompts

12 videosTotal 55 minutes

Monitoring your product launch6 minutes
Story of JobFact and the Lessons from a Failure5 minutes
Interview: Julien Recoing, Co-founder of JobFact3 minutes
Recruiting your first employees5 minutes
Interview: Stories of recruiting first employees2 minutes
Managing your team7 minutes
Interview: Stories of managing teams2 minutes
Initiating International expansion7 minutes
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin4 minutes
Triggering the Exit strategy9 minutes
Interview: Stories of Exit strategies4 minutes
An advice from the successful entrepreneurs3 minutes

6 readingsTotal 36 minutes

Lesson Objectives2 minutes
Lesson Objectives2 minutes
Forbes magazine: 7 keys to hiring your Startup's first employee10 minutes
Lesson Objectives2 minutes
How a French ‘kooky cookie’ brand cracked the US market?10 minutes
Course Evaluation: Entrepreneurship Strategy10 minutes

5 assignmentsTotal 150 minutes

Graded Quiz Module 430 minutes
Practice Quiz Lesson 130 minutes
Practice Quiz Lesson 230 minutes
Practice Quiz Lesson 330 minutes
Verification of Course Evaluation Completion30 minutes

1 peer reviewTotal 60 minutes

How would you prepare your exit strategy?60 minutes

2 discussion promptsTotal 20 minutes

What do we did wrong in JobFact?10 minutes
Most important quality of a manager?10 minutes

Instructor

Instructor ratings

(232 ratings)

Ambroise Huret

HEC Paris

2 Courses73,336 learners

Offered by

HEC Paris

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5.0

Reviewed on Jan 13, 2026

eally liked the course! It gave us a great overview of many different topics along the entrepreneurial journey

5.0

Reviewed on Jul 6, 2019

Structured, clear and understandable course that brings the knowledge and new ideas, as well as completes the existing knowledge and gives the new perspectives about certain subjects. Thank you

5.0

Reviewed on Nov 9, 2020

A good course that helps to learn how to run a business and the investment to be made,business tactics to be followed to attract investors and customers.

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