Gaining your customer’s consent before messaging them is essential. It maintains their trust in your brand and ensures they only receive communications through their preferred channels. This course explores how you can leverage channel subscription states in your messages to build positive customer relationships and send your users communications that align with their preferences.

Unlock the power of personalized messaging with Liquid, a dynamic templating language that seamlessly inserts data into your messages. As a fundamental personalization feature within Braze, Liquid empowers brands to deliver customized and timely messages to their users. In this course, you will explore the fundamentals of Liquid: mastering the correct syntax, identifying data sources you can reference, and applying filters for effective data manipulation. Additionally, you will learn how to streamline your Liquid writing process using innovative in-product tools, including the BrazeAI™ Liquid Assistant. If you are new to Braze or Liquid personalization, this course will provide you with the essential knowledge you need to leverage Liquid personalization in your message campaigns!

Launching and comparing different variants of your messaging campaign provides the data needed to understand which elements resonate with your audience the most, allowing you to tailor their experiences based on their preferences. With Braze you can set up a multivariate test in a campaign or Canvas to assess and optimize your customer engagement strategy.

The Intelligence Suite is a set of features built to help you answer the what, when, and who of your marketing campaigns by selecting the strongest message variant on the right channel, and delivering it all at the optimal time for each individual customer, at scale. Leverage the Intelligence Suite to make dynamic and data-driven decisions using AI.

Fine-tune every part of the customer journey by optimizing your customer engagement experiences using winning and personalized features. With BrazeAI™, you can automate the process of testing different variations of content, cross-channel combinations, and timing to send the optimal experience to your audience. In this course you will learn how to optimize and test customer engagement experiences with Winning Variant, Winning Path, Personalized Variant, and Personalized Path.

It's crucial to build enduring relationships with customers in order to minimize churn and enhance conversion rates. This involves predicting customer disengagement points and formulating strategies to re-engage them at the right moments. The Predictive Suite can help you effectively recapture lapsing users, with the flexibility to tailor settings to your brands needs.

Transform data into actionable insights with the Braze Data Platform. Within the Analytics Dashboard in Braze, you can get more out of your data with features like Email Performance, SMS Performance, and Conversion Tracking. In this course, you will learn how to assess channel and engagement insights using the Analytics Dashboard features to optimize your campaigns and drive meaningful results.

It’s crucial for your brand to secure and uphold user consent when sending marketing emails. Failure to do so may lead to user dissatisfaction, potential rejection of your emails by mailbox providers, and a possible breach of Braze’s Acceptable Use Policy. Educating yourself on consent best practices will help you maintain your users' trust, meet legal requirements, and adhere to Braze's policies.

Email reputation, how a mailbox provider views a sender, is absent in your newly assigned Braze IP address. Because of this, providers will be cautious of your sends to protect both senders and recipients. In order to establish a positive email reputation and ensure your emails land in your user's inbox, it is crucial you effectively warm your IP.

The holiday season can significantly impact your brand's email reputation. Failing to plan an effective holiday campaign strategy might jeopardize your email reputation and result in your emails being placed in your users' spam folder. To ensure your emails stand out during the holiday season, it's crucial to plan an effective IP warming strategy.

In this course, you’ll learn about the importance of email list maintenance and how to keep your recipient lists healthy and active with Braze. The email list hygiene habits covered in this course promote effective email outreach to users who are actively interested in your content, products, or services.

Learn about key sources of email performance data in Braze so you can decide which metrics to monitor and prepare to intervene on common deliverability and email performance problems.

Braze Marketers drive best-in-class customer marketing strategies that will both support a brand's promotional efforts, as well as shape the complete end-to-end customer journey using Braze. In this playbook, you'll learn how to create targeted canvases for upgrading free members, collecting customer preferences, re-engaging lapsing users, and preventing churn, all while leveraging Braze capabilities.

Are you ready to take the next step in your career by become a Braze Certified Marketing Specialist? This course will help you prepare for the Braze Marketing Specialist Certification Exam and accomplish your certification goals. Preparing for any exam can be intimidating, but this study guide is designed to give you a clear understanding of the Braze Marketing Specialist Certification Exam content and format.