El marketing digital permite a las empresas llegar a sus audiencias, mejorar su visibilidad en Internet y fortalecer su presencia en el entorno online. En este curso, conocerás distintas estrategias para promocionar un negocio mediante herramientas digitales y comprenderás cómo pueden contribuir a sus objetivos de marketing.
E-Business: Marketing digital
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E-Business: Marketing digital
This course is part of E-commerce y estrategia de negocios digitales Specialization
Instructors: Jorge Fajardo
Included with Learn more
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Reconocer las aplicaciones del email marketing y del marketing directo por correo electrónico.
Comprender los fundamentos del posicionamiento en motores de búsqueda para mejorar la visibilidad online.
Identificar estrategias de optimización de redes sociales para potenciar la presencia digital de un negocio.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2026
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the E-commerce y estrategia de negocios digitales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There is 1 module in this course
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Instructors
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Chegg Skills
Chegg Skills
University of Illinois Urbana-Champaign
University of Maryland, College Park
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