Design Thinking | With Customer Personas and Gen-AI

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Design Thinking | With Customer Personas and Gen-AI

Instructor: Govind Kumar

Included with Learn more

11 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

11 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Apply the five phases of the design thinking process - Empathize, Define, Ideate, Prototype and Test - to real-world challenges.
Use customer segmentation, personas, Voice of Customer and reframing to uncover needs and prioritize design requirements.
Leverage Gen-AI tools such as ChatGPT, Claude and Gemini for prompt engineering, persona creation, word cloud and rapid prototyping.
Create and refine user-centered solutions using prototyping, relevant design principles and metrics to test and improve outcomes

Skills you'll gain

Tools you'll learn

Details to know

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There are 11 modules in this course

In this course, you will master the five phases of the Design Thinking process and learn how to supercharge your design workflow using modern Generative AI tools like ChatGPT, Claude, and Google Gemini.

You will learn to redefine challenges through re-framing, create data-driven customer personas and empathy maps, build Minimum Viable Products (MVPs), and apply Gestalt's principles to elevate your UI/UX designs. This course is ideal for aspiring and experienced product designers, UI/UX researchers, product managers, and entrepreneurs looking to blend human-centered design with cutting-edge AI technologies. What makes this course unique is its hands-on, practical approach. Beyond learning classic frameworks like SCAMPER, Six Thinking Hats, and journey mapping, you will actively use prompt engineering to generate brand assets, write UI/UX critiques, conduct customer segmentation, and build interactive landing pages in real time. A unique feature of this course is that you’ll learn to analyze customer comments and create word clouds to surface recurring themes and prioritize feedback, all without writing a single line of code. As a course on applying Gen-AI in design, the course production process made limited use of AI tools, with human review and validation. By the end of this course, you will be equipped to turn user insights into innovative, validated solutions faster than ever before.

Explore the evolution of design thinking, understand its five-step process, and begin developing customer personas to analyze user needs.

What's included

3 videos2 assignments

Learn key techniques for understanding user contexts, re-framing problems to uncover innovative solutions, and constructing journey and empathy maps.

What's included

4 videos2 assignments

Explore various ideation techniques, such as SCAMPER and the Six Thinking Hats method, to generate creative and structured solutions to design challenges.

What's included

3 videos2 assignments

Discover methodologies for validating design concepts, including the construction of Minimum Viable Products (MVPs) and the value of failing fast.

What's included

4 videos1 assignment

Investigate success metrics and learn how to identify and measure the most important indicators of design performance.

What's included

2 videos1 assignment

Master prompt engineering techniques with ChatGPT to segment customers, create word clouds, generate brand names, and design customer personas.

What's included

8 videos3 readings1 assignment

8 videosTotal 41 minutes

Prompt Engineering Fundamentals5 minutes
Prompt Engineering for Innovation4 minutes
Prompt Engineering for Web and Application Design4 minutes
Prompt Engineering for Product Design3 minutes
Getting Started and Setting The Context8 minutes
Customer Segmentation and Customer Personas5 minutes
Word Cloud4 minutes
Create Brand Name and Brand Logo7 minutes

3 readingsTotal 30 minutes

Prompt Engineering for Innovation10 minutes
Prompt Engineering for Web & App Design10 minutes
Prompt Engineering for Product Design10 minutes

1 assignmentTotal 10 minutes

Module Quiz10 minutes

Utilize Google Gemini's capabilities to generate custom character designs, portraits, promotional advertisements, and lip-sync video content.

What's included

6 videos6 readings1 assignment

6 videosTotal 23 minutes

Create A Stylish Runway Model5 minutes
Create A Cartoon Character3 minutes
Create A Stunning Portrait4 minutes
Generate Lip Sync Video from an Image | Speak from a podium1 minute
Generate Commercial Ad, Logo and Product Mockup5 minutes
Cinema Shoot: Roaring Lion Amidst Ancient Ruins5 minutes

6 readingsTotal 15 minutes

Prompt: Stylish Runway Model2 minutes
Prompt: Cartoon Character2 minutes
Prompt: Low-Angle, Wide-Shot Portrait2 minutes
Prompt: Realistic Professional Scene2 minutes
Prompts: Logo, Product Mockup and Commercial Ad2 minutes
Prompt: Cinematic Shoot of a Roaring Lion (JSON)5 minutes

1 assignmentTotal 10 minutes

Module Quiz10 minutes

Harness Claude to critique UI/UX designs, build accessible landing pages, and implement the POUR principles of web accessibility.

What's included

7 videos1 assignment

7 videosTotal 41 minutes

Connectors | Seamless Instagram Post from Claude to Canva4 minutes
Inside Claude’s Design Tab: From Pitch Decks to HTML Emails8 minutes
Define Your Style. Turn It into a Landing Page.4 minutes
Skills | Create your own skill10 minutes
Claude as Your UI/UX Critic: Turn Design Flaws into Better Experiences6 minutes
Beyond Good Design: Elevate Accessibility with the POUR Principles6 minutes
Claude and the Future of UI Design: Do We Still Need Figma?4 minutes

1 assignmentTotal 10 minutes

Module Quiz10 minutes

Apply Gestalt psychology principles, including similarity, proximity, closure, and continuation, to create intuitive and harmonious user interfaces.

What's included

8 videos1 assignment

Analyze real-world design thinking applications and success stories, observing how re-framing and deep empathy resolve complex user issues.

What's included

6 videos2 assignments

6 videosTotal 15 minutes

Case Study 1: App is not the product2 minutes
Case Study 2 : Embracing The Right Problem4 minutes
Case Study 3: The Power Of Reframing : From Fear To Adventure2 minutes
Case Study 4 : Innovation Doesn't Mean More Features2 minutes
Case Study 5 : Anticipating the Shift2 minutes
Case Study 6 : Can Design Thinking be used in your personal life?4 minutes

2 assignmentsTotal 40 minutes

Module Quiz New30 minutes
Module Quiz10 minutes

What's included

1 assignment

Instructor

Govind Kumar

SeaportAI

1 Course19 learners

Offered by

SeaportAI

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