Learn how to measure and demonstrate AI business value by defining KPIs that capture both tangible gains and intangible ones like customer satisfaction, and establishing baseline metrics before launch so improvement can be proven rather than assumed. You will also calculate ROI across time savings, cost reduction, and productivity gains, identify leading indicators that predict success, and control the cost drivers that grow after deployment.
AI Business - Measure and Demonstrate AI Business Value
Build in-demand skills with a full year of Coursera Plus, now $239. Save now.

AI Business - Measure and Demonstrate AI Business Value
This course is part of AWS AI Business Strategist Professional Certificate

Instructor: AWS Instructor
Included with Learn more
Recommended experience
What you'll learn
Distinguish the KPIs that prove AI value to a specific stakeholder from the ones that only look convincing on a slide
Apply a four-component ROI framework that accounts for direct savings, indirect gains, hidden costs, and productivity gains
Identify the cost drivers behind AI budget overruns and apply controls that address the cause rather than the symptom
Skills you'll gain
- Stakeholder Communications
- Value Propositions
- Performance Analysis
- Digital Transformation
- Generative AI
- Key Performance Indicators (KPIs)
- Cost Control
- Business Transformation
- Return On Investment
- Business Metrics
- Innovation
- Data-Driven Decision-Making
- Artificial Intelligence
- Performance Metric
- Business Strategy
- Performance Measurement
- Technology Strategies
- Strategic Decision-Making
Tools you'll learn
Details to know

Add to your LinkedIn profile
October 2026
9 assignments
See how employees at top companies are mastering in-demand skills

Build your Support and Operations expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Amazon Web Services

There is 1 module in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Support and Operations
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.








