John Wiley & Sons

Artificial Intelligence for Business

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John Wiley & Sons

Artificial Intelligence for Business

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • 1. Explain how AI, machine learning, and neural networks create business value and where their limitations lie.

  • 2. Differentiate types of machine learning and identify real-world AI applications across industries.

  • 3. Evaluate how AI and machine learning are applied across accounting, finance, marketing, and operations.

  • 4. Communicate confidently about AI capabilities and limitations with both technical and business teams.

Details to know

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Recently updated!

September 2026

Assessments

3 assignments

Taught in English

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There are 3 modules in this course

Artificial intelligence and machine learning are reshaping how organizations compete, and understanding the fundamentals is now essential for professionals in every field, not just technical roles. This module introduces AI, machine learning, and neural networks: the foundational technologies powering tools like ChatGPT, recommendation engines, and predictive systems used across industries today. You'll explore the potential value and real limitations of AI, compare strong AI versus weak AI, and see how machine learning differs from traditional programming and expert systems. You'll differentiate supervised, semi-supervised, unsupervised, reinforcement, and deep learning, and examine common sources of bias in machine learning models. Finally, you'll look inside a neural network to understand how nodes, weights, and activation functions work together to power machine learning. This foundation prepares you to speak the language of AI with confidence in any professional setting.💡 Tip for Success: As you learn each type of machine learning, think of an everyday app you use, like a streaming recommendation or a spam filter, and try to identify which type of learning powers it.

What's included

3 videos4 readings1 assignment

AI is no longer confined to the IT department. This module shows you how artificial intelligence and machine learning are already at work across every business function; from helping organizations predict customer needs to detecting fraudulent transactions. You'll explore real-world AI applications including computer vision, natural language processing, robotics, speech recognition, and intelligent agents. You'll also learn how neural networks, including CNNs, RNNs, and transformer models like GPT, power many of these technologies. You'll then see how organizations apply these tools in accounting, finance, marketing, operations, human resources, and information systems, using examples from Amazon, JPMorgan Chase, and the NFL. A guided walkthrough demonstrates how a neural network processes data, learns patterns, and improves its outputs over time. By the end of this module, you'll be able to identify AI opportunities and risks relevant to your own field. 💡Tip for Success: As you review each functional area, pay closest attention to your own field. You'll walk away with specific, ready-to-use examples for your next interview or performance review.

What's included

3 videos3 readings1 assignment1 discussion prompt

Summative assessment for the course

What's included

1 video1 assignment

Instructor

Wiley Skills Network
John Wiley & Sons
197 Courses18,693 learners

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