Does this AI Digital Marketing course cover AI for podcast planning and interviews?

Yes, you'll learn how to brainstorm podcast topics, plan episodes, find potential guests, prepare interview questions, and write interview request with the help of AI.

Will I learn how to analyze customer reviews using AI?

Yes, this AI content creation course will show you how to use ChatGPT and Google Gemini to analyze customer reviews and identify areas where products and services can be improved.

What makes this course stand out from other AI Digital Marketing course?

Unlike courses that focus mainly on AI concepts and features, this course focuses on using ChatGPT and Google Gemini for everyday marketing needs. From creating content and planning campaigns to improving your writing, you'll explore how to use AI across different digital marketing tasks.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Master AI for Digital Marketing & Content Creation

Build in-demand skills with a full year of Coursera Plus, now $239. Save now.

Master AI for Digital Marketing & Content Creation

This course is part of AI Marketing Mastery Specialization

Instructors: Tanmoy Kumar Das

2,095 already enrolled

Included with Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

ChatGPT features, prompt engineering, Chain of Thought, Zero, One, and Few Shot Prompting, image generation, and content creation.
Target audience research, content calendars, SEO blogs, email marketing, online ads, marketing funnels, and website content with ChatGPT.
Google Gemini for marketing research, keyword research, articles, social media posts, video scripts, podcasts, and content repurposing.
Google Gemini for online courses, landing pages, sales copy, email sequences, ads, funnels, customer reviews, and ethical AI writing.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

68 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI Marketing Mastery Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Running out of fresh ideas for your marketing campaigns? This AI for Digital Marketing course will help you use ChatGPT and Google Gemini to brainstorm ideas, create content, and improve your digital marketing workflow.

You'll begin by exploring the basics of ChatGPT, its features, and different prompting techniques. Then you'll learn how to use ChatGPT for content creation, audience research, SEO blogs, social media posts, email marketing, and online advertising. Next, you'll explore Google Gemini and learn how to use it for digital marketing research, keyword research, article writing, video scripts, social media content, podcasts, and content repurposing. Finally, you'll use Google Gemini to create online course materials, landing pages, sales copy, email sequences, and marketing funnels along with customer review analysis and the Ethical AI writing. The uniqueness of this AI Digital Marketing course lies in its practical, step-by-step approach to learning AI. Apart from exploring AI tools and their features, you'll learn how to apply them to real-world marketing tasks and build confidence in using AI for daily work. Enroll now & start creating smarter marketing content with AI.

Learn how ChatGPT works, explore the interface, key features, and essential prompting techniques. Build a strong foundation with powerful prompt engineering methods and practical writing, analysis, and content creation skills.

What's included

71 videos14 readings26 assignments

71 videosTotal 244 minutes

Course Introduction2 minutes
What We'll Learn About Using ChatGPT3 minutes
ChatGPT Vs Google2 minutes
ChatGPT Layout and Interface8 minutes
ChatGPT Plus Features and Functions4 minutes
ChatGPT's Updated Cutoff Date1 minute
Effectively Creating Prompts5 minutes
Modifiers for Better Outputs3 minutes
ChatGPT Tokens Explained4 minutes
Copyright Shield1 minute
ChatGPT: SearchGPT Feature3 minutes
What is Prompt Engineering6 minutes
Prompt Priming3 minutes
30 Simple Prompt Starters1 minute
New Ideas and Copy Generation4 minutes
Client Emails, Analogies and Bulk Writing5 minutes
Effective Prompt Revisions3 minutes
Chain of Thought Prompting4 minutes
Tabular Format Prompting3 minutes
Zero, One, and Few Shot Prompting2 minutes
Ask Before Answer Prompting3 minutes
Fill-In-The-Blank Prompting2 minutes
Perspective Prompting3 minutes
Constructive Critic Prompting2 minutes
Comparative Prompting2 minutes
Reverse Prompting8 minutes
RGC Prompting3 minutes
I Want You To Act As Prompting2 minutes
Custom Instructions Part 16 minutes
ChatGPT-4: Computer Vision3 minutes
ChatGPT-4o: Image Input and Output Capabilities7 minutes
ChatGPT-4o: Analyze Data and Graphs4 minutes
ChatGPT-4o: Expanded Knowledge Base and Cross3 minutes
ChatGPT-4o with Canvas: Interactive Visual Workspace5 minutes
ChatGPT Update: o1 Preview +o1 Mini + 4o Mini Part 12 minutes
ChatGPT Update: o1 Preview +o1 Mini + 4o Mini Part 29 minutes
ChatGPT: Shared Chats2 minutes
ChatGPT Temporary Chats1 minute
ChatGPT Desktop App3 minutes
ChatGPT -4: DALL-E 37 minutes
DALL-E 3: Gen IDs7 minutes
DALL-E 3: Inpainting3 minutes
ChatGPT Team Workspace2 minutes
Summarize Dense Text5 minutes
Re-Write Text for a Specific Audience3 minutes
Health Optimization4 minutes
Language Translation3 minutes
Quickly Summarize Videos2 minutes
Proofreading Text3 minutes
Re-Organize Data: Basic5 minutes
Re-Organize Data: Named Entity Recognition2 minutes
Re-Organize Data: Text Classification - Advanced4 minutes
Review and Improve Writing4 minutes
Create Essay Questions, Multiple Choice, True or False3 minutes
Intro to Copywriting and Content Creation1 minute
Articles and Blogs3 minutes
Write and Rephrase5 minutes
Create an Ad for a Product5 minutes
Scripts for Social Media Videos4 minutes
Product Specific Content3 minutes
Video Description, Title, and Tag1 minute
SEO and Keywords4 minutes
Scripts for Podcasts4 minutes
Sales Copy and Direct Response3 minutes
Write an Original Song with Chords and Lyrics2 minutes
Create Your Resume2 minutes
Personal Bio2 minutes
Speech or Presentation from Scratch2 minutes
Create an Entire E-Book5 minutes
Social Media Posts3 minutes
Content for Specific Niches4 minutes

14 readingsTotal 70 minutes

Getting Started with ChatGPT – Foundations for Smart AI Use5 minutes
Prompting Power – Understanding How ChatGPT Thinks and Responds5 minutes
The Art of Prompt Engineering – Turning Ideas into High-Quality AI Outputs5 minutes
Structured Prompting Techniques – Making AI Think Strategically5 minutes
Advanced Perspective & Strategic Prompting – Elevating AI from Generator to Advisor5 minutes
Beyond Text – Exploring Multimodal Intelligence in ChatGPT5 minutes
The New ChatGPT Experience – Smarter Models and Interactive Workspaces5 minutes
Creative Expansion with AI – From Desktop Productivity to Visual Generation5 minutes
AI for Clarity & Communication – Simplifying, Adapting, and Enhancing Content5 minutes
Structuring Intelligence – Organizing, Classifying, and Refining Information with AI5 minutes
The Foundations of Persuasive Writing – From Rewriting to Revenue5 minutes
Optimizing Content for Discovery and Engagement5 minutes
Building a Powerful Personal Brand – From Bio to Complete Content Creation5 minutes
Summary5 minutes

26 assignmentsTotal 335 minutes

Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Use ChatGPT to research audiences, plan content, create SEO blogs, emails, ads, and full marketing funnels. Develop high-performing content across platforms and boost productivity with AI-powered workflows.

What's included

58 videos11 readings22 assignments

58 videosTotal 236 minutes

Welcome to ChatGPT Marketing2 minutes
Target Audience: How a well defined target audience can help you sell more8 minutes
Target Audience: ChatGPT for audience research and analysis5 minutes
Content Calendar ChatGPT: How to create a complete Content Calendar7 minutes
SEO ChatGPT: Optimized Keywords and Blog Titles4 minutes
SEO ChatGPT: Writing an optimized Blog Post in seconds3 minutes
Email Marketing ChatGPT: Overview of email marketing3 minutes
Email Marketing ChatGPT: Developing optimized email sequences3 minutes
Online Advertising ChatGPT: Facebook Ads3 minutes
Online Advertising ChatGPT: Google Ads3 minutes
Sales Pages ChatGPT: Developing sales page copy4 minutes
Steps to create a powerful marketing funnel with ChatGPT4 minutes
Identifying your buyer persona with ChatGPT6 minutes
Creating a lead magnet with ChatGPT5 minutes
Creating copy for the landing page and social media with ChatGPT5 minutes
Writing a complete email sequence for your funnel with ChatGPT4 minutes
Generating Trending Youtube Video Ideas with ChatGPT4 minutes
Write a Video Script with ChatGPT4 minutes
Generate Youtube Video Tags with ChatGPT3 minutes
Write a Youtube Video Descriptions with ChatGPT3 minutes
Improve Your Closed Captions on Youtube with ChatGPT3 minutes
Introduction to Office productivity with ChatGPT2 minutes
Research and Problem solving with ChatGPT5 minutes
Meeting Notes, Key Points, Decisions, Action Points2 minutes
Replying to emails with ChatGPT2 minutes
Optimize my resume with ChatGPT3 minutes
Generating Product and Business names with ChatGPT6 minutes
Taglines and slogans for your brand with ChatGPT3 minutes
Workshop: Creating a Slogan & Tagline for my business with ChatGPT6 minutes
Product descriptions for your online store with ChatGPT2 minutes
Generating FAQ with ChatGPT2 minutes
Research Podcast Ideas & Come Up with a Catchy Podcast Name with ChatGPT4 minutes
Outline & Script Podcast Episodes with ChatGPT4 minutes
Brainstorm Interview Questions & Find Potential Podcast Guests4 minutes
ChatGPT: Analyzing reviews and optimizing your products and services5 minutes
Create a PRO Website with AI5 minutes
Customizing Your Website with AI5 minutes
Introduction to using ChatGPT in your website2 minutes
Website copy for the homepage, about us page and contact us page6 minutes
Landing page headlines and copy3 minutes
Meta descriptions with ChatGPT2 minutes
Come Up With Your Next Best Course Idea with ChatGPT4 minutes
Write a Course Online with ChatGPT4 minutes
Write the Course Landing Page/Description and Promotional Emails with ChatGPT4 minutes
Create Educational Content & Write Educational Emails with ChatGPT3 minutes
Answer Student Questions with the help of ChatGPT5 minutes
Create Online Course Quizzes with ChatGPT5 minutes
Ethical Considerations: The Responsible Use of AI Writing Tools4 minutes
Human Vs AI Writing, and When to Use Each7 minutes
Adding AI Tools like ChatGPT to Your Writing Workflow3 minutes
What to Look Out for in the Future of AI3 minutes
How to Ethically Write Essays with ChatGPT8 minutes
Optimizing Existing content with ChatGPT10 minutes
Training ChatGPT with Specific Industry Knowledge2 minutes
Case Study: Writing a Book from Your Video Script3 minutes
Matching ChatGPT Content to Your Brand & Tone8 minutes
Case Study: Using Existing Video Transcripts to Improve ChatGPT Writing5 minutes
Strategies for Efficient Editing & Decreasing Errors3 minutes

11 readingsTotal 55 minutes

Building a Winning Marketing Foundation with ChatGPT5 minutes
From Email Strategy to Paid Advertising – Converting Attention into Revenue5 minutes
Building a High-Converting Marketing Funnel with ChatGPT5 minutes
Turning Ideas into Discoverable YouTube Content with ChatGPT5 minutes
YouTube Optimization Case Study – Strengthening Visibility After Production5 minutes
Building a Strong Brand Identity with ChatGPT5 minutes
Building a High-Converting Website with ChatGPT5 minutes
Building and Marketing an Online Course with ChatGPT5 minutes
Responsible AI Writing – Ethics, Balance, and Future Readiness5 minutes
Case Study: Transforming Raw Content into a Branded, Optimized Asset with ChatGPT5 minutes
Summary5 minutes

22 assignmentsTotal 281 minutes

Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz12 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Discover how Google Gemini supports research, keyword analysis, content writing, video scripting, social posts, and podcast creation. Learn to repurpose content efficiently and build multi-platform creative workflows.

What's included

22 videos5 readings10 assignments

22 videosTotal 78 minutes

Welcome to the Google Gemini Lessons1 minute
Key Differences Between Google Gemini & ChatGPT6 minutes
Gemini Update: Export to Google Docs Feature & Dark Theme4 minutes
How to Research with Google Gemini7 minutes
Do A Digital Marketing Research with Google Gemini5 minutes
Keyword Research with Google Gemini5 minutes
Create Outlines for Articles, Videos & Podcasts with Google Gemini3 minutes
Write an Entire Article with Google Gemini3 minutes
Generate Catchy Keyword- Rich Article Titles with Google Gemini3 minutes
Make Existing Article Titles More SEO-Friendly with Google Gemini2 minutes
Come Up with Social Media Post Ideas with Google Gemini2 minutes
Write Instagram, Facebook & Twitter Posts with Google Gemini5 minutes
Create Social Media Polls with Google Gemini2 minutes
Generate Fun Facts, Quotes & Jokes with Google Gemini3 minutes
Come Up With Great Video Ideas with Google Gemini6 minutes
Write an Entire Video Script with Google Gemini4 minutes
Write Your Youtube Video Title, Description and Tags with Google Gemini3 minutes
Turn Youtube Videos into Articles and Create Podcast Shownotes with Google Gemini3 minutes
Generate Names for Your Podcast with Google Gemini3 minutes
Brainstorm Podcast Episode Ideas & Find Interview Guests with Google Gemini5 minutes
Write an Email Interview Request with Google Gemini2 minutes
Come Up with Interview Questions with Google Gemini2 minutes

5 readingsTotal 25 minutes

Researching Effectively with Google Gemini5 minutes
Writing High-Impact Content with Google Gemini5 minutes
Repurposing Video Content with Google Gemini5 minutes
Crafting Powerful Podcast Interviews with Google Gemini5 minutes
Summary5 minutes

10 assignmentsTotal 119 minutes

Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz8 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Use Gemini to create online courses, landing pages, sales copy, email sequences, and complete marketing funnels. Build business-ready assets, analyze customer data, and apply ethical AI writing for professional results.

What's included

27 videos4 readings10 assignments

27 videosTotal 97 minutes

Research Online Course Topic Ideas5 minutes
Outline an Online Course and Course Lessons with Google Gemini4 minutes
Write Course Landing Pages, Title and Learning Outcomes5 minutes
Write Supplemental Learning Materials like PDF Guides with Google Gemini4 minutes
Write Promotional Emails with Google Gemini4 minutes
Answer Student Questions with Google Gemini3 minutes
Introduction to Digital Marketing with Google Gemini1 minute
Target Audience: Google Gemini for audience research and analysis7 minutes
Content Calendar Google Gemini: How to create a complete Content Calendar4 minutes
Write copy like a Pro with Google Gemini and Copywriting Frameworks2 minutes
SEO Google Gemini: Optimized Keywords and Blog Titles4 minutes
SEO Google Gemini: Writing an optimized Blog Post in seconds4 minutes
Email Marketing Google Gemini: Developing optimized email sequences4 minutes
Sales Pages Google Gemini: Developing sales page copy4 minutes
Online Advertising Google Gemini: Facebook Ads5 minutes
Online Advertising Google Gemini: Google Ads5 minutes
Complete Marketing Funnel Creation with Google Gemini6 minutes
Replying to emails with Google Gemini2 minutes
Meeting Notes, Key Points, Decisions, Action Points3 minutes
Optimize my resume with Google Gemini3 minutes
Generating Product and Business names with Google Gemini3 minutes
Taglines and slogans for your brand with Google Gemini2 minutes
Product descriptions for your online store with Google Gemini3 minutes
Generating FAQ with Google Gemini3 minutes
Google Gemini: Analyzing reviews and optimizing your products and services4 minutes
How to Write an Ethical Essay with Google Gemini4 minutes
Summary1 minute

4 readingsTotal 20 minutes

Creating Supplemental Learning Materials with Google Gemini5 minutes
Creating Supplemental Learning Materials with Google Gemini5 minutes
Creating High-Converting Ad Campaigns with Google Gemini5 minutes
Analyzing Customer Reviews & Optimizing Your Products with Google Gemini5 minutes

10 assignmentsTotal 127 minutes

Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz12 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Tanmoy Kumar Das

LearnKartS

39 Courses31,491 learners

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Frequently asked questions

No, you don't need any prior experience for enrolling in this AI for Content Creation course. The course starts with the basics of ChatGPT and then shows you how to use ChatGPT and Google Gemini for digital marketing and content creation.

You'll learn prompting techniques like Chain of Thought, Zero, One, and Few Shot Prompting, and tabular prompting to write clearer prompts and get better responses from ChatGPT.

Yes, you'll explore the key differences between ChatGPT and Google Gemini, along with their features and how they can support different content creation and digital marketing tasks.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.