• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Effectiveness, Sales Development, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Sales, B2B Sales, Sales Strategy, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Promotions and Campaigns, Key Performance Indicators (KPIs), Business Management, Financial Forecasting

    4.7 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (22) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Analyze BigQuery Usage with Log Analytics

    Skills you'll gain: Data Visualization, Google Cloud Platform, SQL, Analytics, Analysis, Data Warehousing

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Mobile Marketing Strategies for Digital Growth

    Skills you'll gain: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making, Customer experience improvement, Advertising Campaigns, Promotions and Campaigns

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply Machine Learning for Predictive Business Analytics

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Demand Planning, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Inventory and Warehousing, Analytics, Data Processing, Data Wrangling, Advanced Analytics, Machine Learning, Business

    5 stars, 14 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (14) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Data Analytics in Sports Law and Team Management

    Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Literacy, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Contract Management, Operations Management

    4.8 stars, 36 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (36) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Rural Marketing, Branding and Product Launch

    Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Performance Reporting, Campaign Planning, Marketing Channel, Cross-Channel Marketing, Generative AI, Market Intelligence, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (21) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising

    4.9 stars, 68 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (68) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing

    4.6 stars, 55 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Madecraft

    How to Build a Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Market Share, Business Planning, Marketing Strategy and Techniques, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Business Strategy

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Machine Learning Algorithms with Python in Business Analytics

    Skills you'll gain: Classification Algorithms, Business Analytics, Data Preprocessing, Analytics, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Machine Learning Methods, Data Processing, Predictive Modeling, Machine Learning, Python Programming, Decision Tree Learning

    4.6 stars, 42 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (42) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Content Strategy, CMS & Digital Marketing Tools

    Skills you'll gain: Content Marketing, Web Analytics and SEO, Content Management, Social Media Marketing, Content Management Systems, Social Media Management, Content Strategy, Social Media, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, Digital Marketing Tools, Search Engine Optimization, Social Media Content, MarTech, Digital Marketing, Social Media Campaigns, Digital Content

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…717273…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok