• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    University of Virginia

    Fundamentals of Project Planning and Management

    Skills you'll gain: Stakeholder Analysis, Planning, Project Planning, Earned Value Management, Project Risk Management, Scheduling, Stakeholder Management, Risk Management, Sprint Planning, Project Management, Project Scoping, Stakeholder Engagement, Project Management Life Cycle, Project Schedules, Project Implementation, Project Controls, Risk Mitigation, Risk Analysis, Project Performance, Cost Management

    4.7 stars, 10K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (10K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Personal Attributes, Safety and Security, digital literacy, Personal Development, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Accountability, Goal Setting

    4.4 stars, 8.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (8.9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Brand Management and Brand Equity Strategy

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Integrated Marketing Communications, Brand Awareness, Strategic Marketing, Consumer Behaviour, Digital Brand Strategy, Marketing, Target Market, Marketing Communications, Cross-Channel Marketing, Marketing Strategy and Techniques, Web Presence, Customer Insights, Competitive Analysis, Innovation, Qualitative Research

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Skillshare

    Brand Identity Design for Print, Packaging, and Logos

    Skills you'll gain: Logo Design, Packaging and Labeling, Adobe Illustrator, Competitive Analysis, Graphic and Visual Design, Presentations, Color Matching, Typography, Design Strategies, Graphic Design, Layout Design, Visual Design, Graphic and Visual Design Software, Market Analysis, Branding, Digital Design, Design, Adobe Photoshop, Brand Strategy, Creative Design

    4.7 stars, 20 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (20) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Personal Brand Management and Influence

    Skills you'll gain: Persuasive Communication, Composure, Influencing, Positivity, Communication, Public Speaking, Brand Strategy, Verbal Communication Skills, Non-Verbal Communication, Executive Presence, Brand Marketing, Branding, Presentations, Professional Networking, Rapport Building, Storytelling, LinkedIn, Self-Awareness, Personal Development, Virtual Networking

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Cost Management, Construction, Production Schedule, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Cash Flows, Real Estate, Finance, Business Transformation, Innovation

    4.7 stars, 9.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (9.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Motivation, Visionary, Team Leadership, People Development, Performance Appraisal, Team Performance Management, Motivational Skills, Smart Goals, Employee Onboarding, Interviewing Skills, Persuasive Communication, Leadership, Leadership Development

    4.8 stars, 12K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (12K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    IBM AI Product Manager

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Responsible AI, Generative Model Architectures, Product Development, Innovation, Product Strategy, Machine Learning Methods, Commercialization, Prompt Engineering Tools, Generative Adversarial Networks (GANs), Generative AI Agents, Product Roadmaps, Artificial Intelligence

    4.7 stars, 36K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (36K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Instagram, Presentations, Digital Marketing, Brand Management

    4.8 stars, 23K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (23K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Brand-Driven Sales: Influence Buyers And Grow Revenue

    Skills you'll gain: Rapport Building, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Brand Marketing, Sales Management, Persuasive Communication, Customer Advocacy, Brand Strategy, Sales Strategy, Selling Techniques, Brand Management, Sales, Customer Retention, Customer experience improvement, Consultative Selling, Revenue Management, Storytelling, Customer Insights, Customer Service

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    AI Foundations for Everyone

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, Generative Model Architectures, Machine Learning Methods, Prompt Engineering Tools, Generative AI Agents, IBM Cloud, ChatGPT, AI literacy, Multimodal Prompts, AI Workflows, Application Deployment, Machine Learning Software, Business Workflow Analysis, Workflow Management, Machine Learning, Deep Learning, Data Science

    4.7 stars, 37K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (37K) · Beginner · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
1234…834

In summary, here are 10 of our most popular brand management courses

  • Fundamentals of Project Planning and Management: University of Virginia
  • Introduction to Personal Branding: University of Virginia
  • Brand Management and Brand Equity Strategy: EDUCBA
  • Brand Management: Sage Publications
  • Brand Identity Design for Print, Packaging, and Logos: Skillshare
  • Personal Brand Management and Influence: Madecraft
  • Construction Management: Columbia University
  • Leading People and Teams: University of Michigan
  • IBM AI Product Manager: IBM
  • Meta Social Media Marketing: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok