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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • B

    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Social Media Content, Brand Strategy, Content Performance Analysis, Branding, Brand Awareness, Social Media Strategy, Brand Management, Digital Marketing Tools, Digital Brand Strategy, Performance Analysis, Digital Media Strategy, Content Development and Management, Performance Measurement, Calendar Management, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Integrated Marketing Communications, Communication Strategies, Consumer Behaviour, Data Ethics, Social Media

    4.4 stars, 2.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (2.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Digital Marketing Tools, Marketing, Digital Marketing, Target Audience, Registration, Driving engagement, Design, Business

    4.5 stars, 389 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (389) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Marketing Automation, Analytics, and Brand Compliance

    Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    4.8 stars, 7.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (7.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Skillshare

    Social Media Success: Video Storytelling on YouTube & Beyond

    Skills you'll gain: Video Editing, Content Performance Analysis, Social Media Content, Video Production, Content Creation, Storytelling, Photo/Video Production and Technology, Social Media Strategy, Media Production, Social Media, Videography, Post-Production, Target Audience, Digital Publishing, Instagram, Performance Analysis, Driving engagement, Visual Storytelling, Ideation, Content Development and Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Designing for Brands and Social Media with Photoshop

    Skills you'll gain: Adobe Photoshop, Marketing Collateral, Marketing Design, Animations, Photo Editing, Brand Marketing, Branding, Graphic and Visual Design, Brand Awareness, Marketing Materials, Typography, Social Media, Digital Design, Social Media Content, Photo/Video Production and Technology, Layout Design, Video Editing, Timelines, Image Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8 stars, 20 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (20) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    ChatGPT 4o for Beginners: Create Social Media Content

    Skills you'll gain: Prompt Engineering, ChatGPT, AI powered creativity, Generative AI, Web Content, AI literacy, AI Workflows, Artificial Intelligence

    4.6 stars, 27 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (27) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Product Marketing Manager with AI Professional Certificate

    Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Social Media Analytics, Data Visualization, Plot (Graphics), Statistical Visualization, Matplotlib, Marketing Analytics, Social Media Marketing, Python Programming, Social Media, Data Presentation, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    4 stars, 41 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4 (41) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Advertising Campaigns, Performance marketing, Online Advertising, Digital Advertising, Google Ads, Advertising, Paid media, Social Media, Media Planning, Pay Per Click Advertising, Social Media Campaigns, Social Media Marketing, Campaign Management, Social Media Strategy, Campaign Planning, Content Performance Analysis, Search Engine Marketing, Contextual Advertising, Social Media Management, Target Audience

    4.6 stars, 836 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular social media marketing courses

  • Hootsuite for Beginners: Hands-On Social Media Management: Board Infinity
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera
  • Marketing Automation, Analytics, and Brand Compliance: Coursera
  • Attract and Engage Customers with Digital Marketing: Google
  • Social Media Success: Video Storytelling on YouTube & Beyond: Skillshare
  • Designing for Brands and Social Media with Photoshop: Packt
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
  • ChatGPT 4o for Beginners: Create Social Media Content: Coursera
  • Product Marketing Manager with AI Professional Certificate: Coursera

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