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Start Your Marketing Analyst Career

Explore articles about marketing analytics, digital marketing, and market research. Learn about marketing analyst career paths, Google Analytics, A/B testing, and how to build data-driven marketing skills.

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[Featured image] An SEO works on earning their Google Analytics Certification on a laptop computer. They have their phone and a red mug sitting on the table in front of them.
Status: Featured

Google Analytics Certification: Benefits and How to Get It

Google Analytics is a critical service in many businesses’ and digital marketers’ toolkits. Learn more about Google Analytics Certification, how it could benefit your career, and what you need to do to obtain it.

August 3, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.
Status: Featured

Affiliate Marketing: What Is It and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

[Featured Image] A person sits at their laptop in their home office and adds work history to LinkedIn so employers may hire them for a job.
Status: Featured

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about martech in this guide, including why it’s useful and how to get started.

July 29, 2022

Article

[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.

7 Popular Entry-Level Marketing Jobs and How to Get Started

Learn about different entry-level marketing jobs you can pursue, the different areas you can specialize in at this stage of your career, and how to prepare for a role with little to no experience.

June 21, 2022

Article

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about martech in this guide, including why it’s useful and how to get started.

July 29, 2022

Article

Grow key marketing analytics skills

Google

Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media

4.6 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks
Status: Free trial

Meta

Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Literacy, Data Integration, Analytics, Data Analysis

4.8 stars, 2.4K reviews, Beginner, Course, 1 - 4 Weeks
Status: Free trial

University of Virginia

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods

4.7 stars, 6.5K reviews, Beginner, Course, 1 - 3 Months
Category: Preview
[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

How to Perform Competitor Analysis: A Step-by-Step Guide

Learn what competitor analysis is and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts, and customer journeys.

April 20, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] Two people wear over-ear headphones and record marketing podcasts on microphones.

10 Marketing Podcasts for Beginners and Pros: 2026 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.

Marketing Strategy: Examples and How to Create One

A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.

February 16, 2022

Article

[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.

14 Key Marketing Skills to Boost Your Resume

The right marketing skills can be an asset across roles and industries.

January 19, 2022

Article

[Featured image] Two people stand in an open office and smile while looking at a tablet together.

11 Marketing Blogs for Industry News and Trends: 2026 List

From basics to expert analysis, these blogs can help keep you informed on the latest marketing developments.

November 10, 2021

Article

[Featured image] Four marketers sit around a conference table, scattered with papers and charts, and have a conversation.

Marketing Careers: 6 Areas to Explore

A marketing career could lead you down several in-demand career paths. Explore six marketing areas and learn how to qualify for marketing roles.

November 3, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2026 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.

7 Popular Entry-Level Marketing Jobs and How to Get Started

Learn about different entry-level marketing jobs you can pursue, the different areas you can specialize in at this stage of your career, and how to prepare for a role with little to no experience.

June 21, 2022

Article

[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

How to Perform Competitor Analysis: A Step-by-Step Guide

Learn what competitor analysis is and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts, and customer journeys.

April 20, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] Two people wear over-ear headphones and record marketing podcasts on microphones.

10 Marketing Podcasts for Beginners and Pros: 2026 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.

Marketing Strategy: Examples and How to Create One

A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.

February 16, 2022

Article

[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.

14 Key Marketing Skills to Boost Your Resume

The right marketing skills can be an asset across roles and industries.

January 19, 2022

Article

[Featured image] Two people stand in an open office and smile while looking at a tablet together.

11 Marketing Blogs for Industry News and Trends: 2026 List

From basics to expert analysis, these blogs can help keep you informed on the latest marketing developments.

November 10, 2021

Article

[Featured image] Four marketers sit around a conference table, scattered with papers and charts, and have a conversation.

Marketing Careers: 6 Areas to Explore

A marketing career could lead you down several in-demand career paths. Explore six marketing areas and learn how to qualify for marketing roles.

November 3, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2026 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

As a marketing analyst, you'll use data to discover new marketing insights. At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations. Explore our free resources as you start your marketing analyst career:

Ready to start learning? Explore our catalog of marketing analytics courses for beginners or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

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