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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Foundations of Data Science

    Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Data Science, Advanced Analytics, Analytical Skills, Business Solutions, Technical Communication, Process Design, Project Management, Communication, Stakeholder Communications, Machine Learning

    4.7 stars, 4K reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (4K) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Large Language Modeling, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, LLM Application, Earned Media, AI literacy, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns

    4.5 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (11) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Responsible AI, Prompt Engineering Tools, Business Analysis, Data-Driven Decision-Making, ChatGPT, Process Modeling, Data Analysis, AI literacy, Multimodal Prompts, Business Workflow Analysis, AI powered creativity, AI Integrations, LLM Application, Process Analysis, Data Storytelling, Business Strategy

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Maven Analytics

    Complete Visual Guide to Machine Learning

    Skills you'll gain: Unsupervised Learning, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Model Training, Applied Machine Learning, Time Series Analysis and Forecasting, Data Analysis, Model Optimization, Classification Algorithms, Statistical Analysis, Data Science, Machine Learning Methods, Forecasting, Statistical Methods, Data Preprocessing, Data Mining, Machine Learning, Supervised Learning, Business Intelligence

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    LearnQuest

    AI Content Strategy – Performance, Ethics, and Adaptability

    Skills you'll gain: Content Performance Analysis, Responsible AI, Prompt Engineering, Campaign Management, Content Optimization, Content Marketing, Content Strategy, Web Analytics, Prompt Patterns, A/B Testing, Content Development and Management, Performance Measurement, Data Ethics, Marketing Operations, Workflow Management, Performance Metric, Content Creation, Content Management, Creative Design, Creative Thinking

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Data Frameworks for Generative AI

    Skills you'll gain: Generative AI, Generative AI Agents, Retrieval-Augmented Generation, Enterprise Architecture, Metadata Management, Data Science, Machine Learning

    4.9 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Prompt Engineering Tools, UI/UX Research, ChatGPT, AI literacy, Multimodal Prompts, Responsible AI, Persona (User Experience), AI powered creativity, LLM Application, User Interface and User Experience (UI/UX) Design, Experience Design, Artificial Intelligence, Large Language Modeling, Brainstorming, Human Centered Design, Wireframing

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Applied Machine Learning, Supervised Learning, Text Mining, Statistical Visualization, Network Model, Data Manipulation, NumPy, Data Preprocessing, Natural Language Processing, Python Programming

    4.5 stars, 34K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (34K) · Intermediate · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • C

    Coursera

    Microsoft Excel: Learn with Projects

    Skills you'll gain: Excel Formulas, Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Microsoft 365, ChatGPT, Data Analysis, Microsoft Office, Data Visualization, Document Management, Project Management Software, Collaborative Software, Data Manipulation, Data Cleansing, Text Mining, Project Management, Data Entry, Generative AI, Data-Driven Decision-Making

    4.6 stars, 24K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (24K) · Beginner · Specialization · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Claude Code for Marketers

    Skills you'll gain: Marketing Automation, Marketing Analytics, Campaign Management, Prompt Patterns, Data-Driven Marketing, Prompt Engineering, Scripting, Personalized Campaigns, Marketing Operations, Email Automation, Cross-Channel Marketing, A/B Testing, Marketing, Email Marketing, AI Security, Content Marketing, Search Engine Marketing, Web Analytics and SEO, Artificial Intelligence, Generative AI

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics

    4.7 stars, 2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2K) · Beginner · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • I

    IBM

    IBM Data Management

    Skills you'll gain: Dashboard, Data Warehousing, Extract, Transform, Load, Data Storytelling, SQL, Data Visualization, Dashboard Creation, Database Design, Data Security, Data Governance, Data Presentation, Descriptive Statistics, Data Migration, Data Store, Relational Databases, Data Management, Data Architecture, Databases, Excel Formulas, Business Intelligence

    4.7 stars, 19K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (19K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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