• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fractal Analytics

    Quantum Computing For Everyone - An Introduction

    Skills you'll gain: Computing Platforms, Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking

    4.1 stars, 114 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (114) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, R (Software), Business Analysis, Model Deployment, Model Evaluation, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Big Data, Computer Programming Tools, Cloud Computing, Python Programming

    4.6 stars, 102K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (102K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • C

    Coursera

    YouTube Content Creator Pro

    Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Driving engagement, Marketing Analytics, Web Analytics and SEO, Style Guides, Marketing

    4.7 stars, 1.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9 stars, 51K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (51K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6 stars, 1.8K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8 stars, 8.2K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (8.2K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Design, SQL, IBM DB2, Database Management, Data Store, Data Architecture, Relational Databases, Database Systems, Apache Hadoop, Databases, Big Data, Unit Testing, Database Development, Data Storage, Operational Databases, Data Import/Export, Python Programming, NumPy

    4.6 stars, 60K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (60K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google AI

    Skills you'll gain: Vibe coding, AI powered creativity, Debugging, Prompt Patterns, Brainstorming, Planning, Visual Storytelling, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, AI literacy, Responsible AI, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning

    4.8 stars, 11K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (11K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Top AI program
    Top AI program
  • I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Generative Model Architectures, Prompt Engineering Tools, AI literacy, AI Product Strategy, Decision Intelligence, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Data Architecture, Leadership

    4.7 stars, 100K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (100K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Foundations of Data Science

    Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Data Science, Advanced Analytics, Analytical Skills, Business Solutions, Technical Communication, Process Design, Project Management, Communication, Stakeholder Communications, Machine Learning

    4.7 stars, 4K reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (4K) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    Excel to MySQL: Analytic Techniques for Business

    Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Data Presentation, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Process Development, Data Visualization, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel

    4.6 stars, 15K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (15K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Large Language Modeling, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, LLM Application, Earned Media, AI literacy, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns

    4.5 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (11) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…9899100…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok