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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Python for Data Science, AI & Development

    Skills you'll gain: Data Import/Export, Python Programming, NumPy, Scripting, Data Collection, Data Analysis

    4.6 stars, 44K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (44K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Data Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Prompt Engineering Tools, Analytics, ChatGPT, AI literacy, Multimodal Prompts, Data Analysis, Data Storytelling, Data Presentation, AI powered creativity, LLM Application, Dashboard Creation, Interactive Data Visualization, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Data Synthesis, Data Literacy

    4.7 stars, 12K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Critical Thinking and Problem Solving, Analytical Skills, Data-Driven Decision-Making, Behavioral Economics, Case Studies, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms

    4.9 stars, 45 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (45) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Synthesis, Data Literacy, Data Analysis, Constructive Feedback, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations

    4.2 stars, 56 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.2 (56) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Data Science Fundamentals with Python and SQL

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, SQL, Descriptive Statistics, Data Visualization, Statistical Analysis, Jupyter, Data Presentation, Data Analysis, Probability Distribution, R (Software), Statistics, Data Science, Database Management, Relational Databases, R Programming, Data Import/Export, Python Programming, NumPy

    4.6 stars, 75K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (75K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Mastering User Centric Design with Generative AI

    Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, User Centered Design, Design and Product, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Dashboard, AI literacy, Data Analysis, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving

    4.7 stars, 429 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (429) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Design, SQL, IBM DB2, Database Management, Data Store, Data Architecture, Relational Databases, Database Systems, Apache Hadoop, Databases, Big Data, Unit Testing, Database Development, Data Storage, Operational Databases, Data Import/Export, Python Programming, NumPy

    4.6 stars, 60K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (60K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, AI Workflows, AI literacy, Debugging, Responsible AI, Machine Learning Methods, Maintainability, Data Cleansing, Software Documentation

    4.6 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fractal Analytics

    Modern Data Strategy for Enterprise Generative AI

    Skills you'll gain: AI Security, Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Security, Generative AI, Generative AI Agents, Data Mapping, AI Integrations, Data Governance, Containerization, Data Architecture, Retrieval-Augmented Generation, Interoperability, Enterprise Architecture, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)

    4.6 stars, 14 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.6 (14) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google AI

    Skills you'll gain: Vibe coding, AI powered creativity, Debugging, Prompt Patterns, Brainstorming, Planning, Visual Storytelling, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, AI literacy, Responsible AI, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning

    4.8 stars, 11K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (11K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Top AI program
    Top AI program
  • I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Predictive Modeling, Python Programming, Machine Learning Algorithms, Data Science, Machine Learning, Project Management

    4.6 stars, 118K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (118K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Stakeholder Engagement, Analytical Skills, Business Analysis, Analysis, Expectation Management, Quantitative Research, Problem Solving, Communication Strategies

    4.7 stars, 35K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (35K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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