• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Chris Croft Training

    Cold Calling Mastery: Practical Sales Skills

    Skills you'll gain: Overcoming Objections, Solution Selling, Sales Process, Sales Presentation, Prospecting and Qualification, Sales Presentations, Selling Techniques, Sales, Sales Training, Sales Strategy, Sales Prospecting, B2B Sales, Closing (Sales), Telephone Skills, Direct Selling, Sales Pipelines, Call Center Experience, Lead Generation, Relationship Building, Business Development

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Digital Technologies and the Future of Manufacturing

    Skills you'll gain: Internet Of Things, Manufacturing Operations, Case Studies, Manufacturing Processes, Manufacturing and Production, Digital Transformation, Business Transformation, Technology Strategies, Cloud Services, Cloud Computing, Digital Assets, Technology Roadmaps, Emerging Technologies, Automation, Strategic Partnership, Operational Efficiency, System Implementation, Cost Benefit Analysis, Business Strategy, Market Opportunities

    4.5 stars, 392 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (392) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Teaching STEM for Global Sustainability with PhET

    Skills you'll gain: Responsible AI, Lesson Planning, Teaching, AI literacy, Education and Training, Instructional and Curriculum Design, Digital pedagogy, Pedagogy, Curriculum Planning, Education Software and Technology, Instructional Strategies, Educational Materials, Intercultural Competence, Interactive Learning, Sustainable Systems, Student-Centred Learning, Student Engagement, Critical Thinking, Content Creation, Learning Strategies

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Amplify Your Influence

    Skills you'll gain: Storytelling, Persuasive Communication, Influencing, Communication, Composure, Value Propositions, Stress Management, Public Speaking, Verbal Communication Skills, Interpersonal Communications, Communication Strategies, Non-Verbal Communication, Executive Presence, Leadership, Strategic Communication, Emotional Intelligence, Behavioral Economics, Decision Making, Rapport Building, Trustworthiness

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Generative AI for Business Leaders & Executives

    Skills you'll gain: AI Product Strategy, AI Enablement, Responsible AI, Culture Transformation, Organizational Change, Generative AI, Technology Roadmaps, Business Leadership, Business Transformation, Governance, Governance Risk Management and Compliance, Operational Efficiency, Decision Intelligence, Change Management, Business Process Automation, Risking, Market Opportunities, Innovation, Organizational Structure, Risk Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • P

    Pearson

    Multiplicity, Change, and Human Resources

    Skills you'll gain: Organizational Change, Human Resources, People Management, Human Resources Management and Planning, Staff Management, Human Resource Strategy, Talent Management, Leadership and Management, People Development, Leadership Studies, Change Management, Workplace inclusivity, Workforce Development, Workforce Management, Communication Planning, Stress Management, Internal Communications, Collaboration, Diversity Awareness, Recruitment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Health, Stress, and Theories of Personality

    Skills you'll gain: Self-Awareness, Stress Management, Personal Development, Personal Attributes, Social Skills, Mental Health, Behavioral Health, Psychology, Resilience, Scientific Methods, Psychological Evaluations, Research

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, New Business Development, Business Modeling, Value Propositions, Strategic Thinking, Business Planning, Commercialization, Business Strategies, Ideation, Market Opportunities, Initiative and Leadership, Strategic Planning, Organizational Strategy, Fundraising and Crowdsourcing, Go To Market Strategy, Team Building, Team Management, Market Analysis, Resource Management, Relationship Building

    4.8 stars, 1.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Honors AI Agents for High School Students

    Skills you'll gain: Retrieval-Augmented Generation, Generative AI Agents, Agentic systems, Agentic Workflows, Artificial Intelligence, OpenAI, Prompt Engineering, AI literacy, ChatGPT, LLM Application, Prompt Patterns, Context Engineering, Decision Intelligence, Tool Calling, Interaction Design, Multimodal Prompts, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Michigan State University

    Become a Journalist: Report the News!

    Skills you'll gain: Interviewing Skills, Journalism, Media and Communications, Multimedia, Driving engagement, Electronic Media, Report Writing, Research Reports, Investigation, Research, Storytelling, Peer Review, Content Creation, Community Outreach, Ethical Standards And Conduct, International Relations, Data Collection, Rapport Building, Media Production, Writing

    4.7 stars, 1.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (1.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Decision-Making and Scenarios

    Skills you'll gain: Cash Flow Forecasting, Data-Driven Decision-Making, Forecasting, Business Analytics, Quantitative Research, Financial Modeling, Financial Forecasting, Financial Statement Analysis, Strategic Decision-Making, Financial Statements, Revenue Forecasting, Decision Making, Capital Budgeting, Analysis, Financial Analysis, Return On Investment, Cash Flows, Business Planning, New Business Development, Balance Sheet

    4.6 stars, 1.7K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (1.7K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Central Banks and Monetary Policy

    Skills you'll gain: Financial Policy, Financial Systems, Banking, Financial Market, Bank Regulations, Financial Regulation, Capital Markets, Market Liquidity, Economics, Loans, Economics, Policy, and Social Studies, Credit Risk, General Lending, Crisis Management, Crisis Intervention

    4.7 stars, 125 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (125) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
1…969798…469

In summary, here are 10 of our most popular market research courses

  • Cold Calling Mastery: Practical Sales Skills: Chris Croft Training
  • Digital Technologies and the Future of Manufacturing: University of Michigan
  • Teaching STEM for Global Sustainability with PhET: University of Colorado Boulder
  • Amplify Your Influence: John Wiley & Sons
  • Generative AI for Business Leaders & Executives: Packt
  • Multiplicity, Change, and Human Resources: Pearson
  • Health, Stress, and Theories of Personality: Pearson
  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • Honors AI Agents for High School Students: Vanderbilt University
  • Become a Journalist: Report the News!: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok