• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Business Model

Business Model Courses

Business model courses can help you learn value proposition design, revenue streams, customer segmentation, and competitive analysis. You can build skills in crafting business strategies, financial forecasting, and operational planning. Many courses introduce tools like the Business Model Canvas and SWOT analysis, which can aid in visualizing and refining your business ideas. You'll also explore methods for testing assumptions and iterating on your models to ensure they align with market needs.

Popular Business Model Courses and Certifications


  • G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    4.8 stars, 32K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (32K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1 stars, 17 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (17) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Generative AI Leadership & Strategy

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, AI powered creativity, Ideation, Verification And Validation, Succession Planning, LLM Application, AI literacy, Business Writing, Responsible AI, Generative AI, AI Enablement, Leadership, Business Correspondence, Meeting Facilitation, Leadership and Management, Creativity, Problem Solving, Risk Management

    4.8 stars, 9.5K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (9.5K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8 stars, 8.2K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (8.2K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Project Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Responsible AI, Prompt Engineering Tools, ChatGPT, AI literacy, Multimodal Prompts, AI powered creativity, Google Gemini, LLM Application, Project Management, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Data Ethics, Case Studies, Machine Learning

    4.7 stars, 12K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Strategic Management and Innovation

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Corporate Strategy, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Planning, Innovation, Organizational Structure, Smart Goals, Project Implementation, Decision Making, Risk Mitigation, Business Strategies

    4.7 stars, 5.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (5.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • H

    Harvard Business Review

    Lead with Technology and AI

    Skills you'll gain: Generative AI, Prompt Engineering, Responsible AI, Data-Driven Decision-Making, AI Enablement, AI literacy, Data Literacy, Market Opportunities, Digital Transformation, digital literacy, Innovation, Technology Strategies, Culture Transformation, Leadership, Team Motivation, Prioritization

    4.7 stars, 15 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Communication Planning, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Branding, Market Opportunities, Customer experience improvement, Business Management, Business Modeling, Business Strategy, Marketing Channel, New Business Development, E-Commerce, Market Dynamics

    4.7 stars, 6.3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • H

    Harvard Business Review

    Act Strategically

    Skills you'll gain: Business Planning, Strategic Thinking, Critical Thinking, Plan Execution, Organizational Strategy, Business Strategies, Business Strategy, Strategic Decision-Making, Corporate Strategy, Trend Analysis, Decision Making, Market Trend, Market Opportunities, Forecasting, Value Propositions, Innovation, Competitive Analysis

    4.7 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, Generative Model Architectures, Prompt Engineering Tools, Personalized Campaigns, AI literacy, Multimodal Prompts, Data-Driven Marketing, MarTech, Strategic Marketing, AI powered creativity, AI Enablement, LLM Application, Email Automation, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Model Evaluation, Content Creation, Image Quality, Image Analysis

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • H

    Harvard Business Review

    Boost Your Leadership Impact

    Skills you'll gain: Presentations, Conflict Management, Delegation Skills, Employee Coaching, Editing, Influencing, Constructive Feedback, Emotional Intelligence, Trustworthiness, Oral Expression, Writing and Editing, Team Performance Management, Team Leadership, Empathy & Emotional Intelligence, Writing, Verbal Communication Skills, Professional Networking, Persuasive Communication, Overcoming Objections, Communication Strategies

    4.8 stars, 25 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.8 (25) · Intermediate · Specialization · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Finance & Quantitative Modeling for Analysts

    Skills you'll gain: Financial Reporting, Return On Investment, Financial Acumen, Financial Data, Capital Budgeting, Financial Statement Analysis, Financial Statements, Financial Accounting, Business Modeling, Mathematical Modeling, Finance, Regression Analysis, Financial Modeling, Statistical Modeling, Income Statement, Spreadsheet Software, Predictive Modeling, Financial Forecasting, Microsoft Excel, Corporate Finance

    4.5 stars, 17K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (17K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
1…919293…834

In summary, here are 10 of our most popular business model courses

  • Foundations of Digital Marketing and E-commerce: Google
  • Introduction to AI for marketing professionals: AI Business School
  • Generative AI Leadership & Strategy: Vanderbilt University
  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
  • Generative AI for Project Managers: IBM
  • Strategic Management and Innovation: Copenhagen Business School
  • Lead with Technology and AI: Harvard Business Review
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Act Strategically: Harvard Business Review
  • Generative AI for Growth Marketing: IBM

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok