• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • A

    Alex Genadinik

    Build Healthy Habits With Latest Neuroscience Research

    Skills you'll gain: Habit Formation, Personal Development, Goal Setting, Productivity, Self-Motivation, Self-Discipline, Learning Strategies, Neurology, Self-Awareness, Behavior Management, Endocrinology, Nutrition and Diet

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, Digital Brand Strategy, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Money and Happiness

    Skills you'll gain: Relationship Building, Self-Awareness, Personal Development, Finance, Financial Planning, General Finance, Empowerment, Behavioral Economics, Consumer Behaviour, Economics, Goal Setting, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Object Oriented Programming with C++

    Skills you'll gain: Memory Management, Development Testing, Programming Principles, Code Reusability, Generative AI

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    L&T EduTech

    Precast Elements

    Skills you'll gain: Structural Engineering, Structural Analysis, Construction, Construction Engineering, Building Codes, Civil Engineering, Engineering Practices, Architecture and Construction, Commercial Construction, Civil and Architectural Engineering, Architectural Design, Building Design, Manufacturing Processes

    4.6 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia Darden School Foundation

    Human Excellence in the AI Age, Part 2: A Soft Skills Course

    Skills you'll gain: Adaptability, Active Listening, Emotional Intelligence, Critical Thinking, Professional Development, Leadership Development, Personal Development, Team Collaboration, Collaboration, Team Building, Trustworthiness, Relationship Building, Self-Awareness, Willingness To Learn, Cognitive flexibility, Scientific Methods, Behavior Management, Mindfulness

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business

    5 stars, 24 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 5 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Building AI Agents for Complex Tasks

    Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic Workflows, Generative AI Agents, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Memory Management, Model Evaluation, Development Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Advanced Selenium WebDriver Techniques and Framework Design

    Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Object Oriented Programming (OOP), Behavior-Driven Development, Java, Jenkins, Object Oriented Design, Continuous Integration, Test Automation, Java Programming, CI/CD, Application Frameworks, Test Script Development, Software Testing, Software Design Patterns, Code Reusability

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    NIIT

    Building Interactive Web Pages Using Modern JavaScript

    Skills you'll gain: JSON, Javascript, JavaScript Frameworks, Software Testing, Unit Testing, Scripting, Frontend Performance, Event-Driven Programming, Hypertext Markup Language (HTML), Scripting Languages, Data Validation, Data Structures, Network Protocols, Verification And Validation

    3.8 stars, 12 reviews, Beginner, Course, 1 - 3 Months

    ★ 3.8 (12) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Product Strategy, Strategic Marketing, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Planning, Promotional Strategies, Product Management, Marketing Channel, Brand Strategy, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Case Studies

    4.9 stars, 28 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (28) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: E-Commerce, Business-To-Consumer, Digital Transformation, Digital Content, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Customer experience strategy (CX)

    4.3 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…909192…151

In summary, here are 10 of our most popular consumer behavior courses

  • Build Healthy Habits With Latest Neuroscience Research: Alex Genadinik
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Money and Happiness: University of Illinois Urbana-Champaign
  • Object Oriented Programming with C++: Microsoft
  • Precast Elements: L&T EduTech
  • Human Excellence in the AI Age, Part 2: A Soft Skills Course: University of Virginia Darden School Foundation
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Building AI Agents for Complex Tasks: Coursera
  • Advanced Selenium WebDriver Techniques and Framework Design: Packt
  • Building Interactive Web Pages Using Modern JavaScript: NIIT

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok