• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • E

    EDUCBA

    Effective Brand Strategy and Brand Management

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Brand Loyalty, Brand Awareness, Customer Retention, Internal Communications, Customer Engagement, Customer Insights, Marketing Strategies, Customer Analysis, Diversity Marketing, Value Propositions, Marketing Communications, Consumer Behaviour, Innovation

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing

    4.6 stars, 930 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (930) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    University of California, Irvine

    Career Success

    Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Creative Thinking, Project Controls, Feasibility Studies, Cash Management, Entrepreneurship, Team Leadership, Business Correspondence, Report Writing, Financial Statement Analysis, Project Planning, Team Performance Management, Concision, Smart Goals, Project Management, Communication

    4.6 stars, 46K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (46K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Applied Software Engineering Fundamentals

    Skills you'll gain: Unit Testing, Software Development Life Cycle, Linux Commands, Software Architecture, Bash (Scripting Language), Shell Script, Git (Version Control System), GitHub, Full-Stack Web Development, Flask (Web Framework), Software Design, Version Control, File Management, Unix Shell, Web Development, Linux, Application Deployment, Data Import/Export, Python Programming, NumPy

    4.6 stars, 52K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (52K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9 stars, 51K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (51K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Conflict Management

    Skills you'll gain: Conflict Management, Mediation, Negotiation, Communication Strategies, Intercultural Competence, Cultural Diversity, De-escalation Techniques, Cultural Responsiveness, Verbal Communication Skills, Verbal Strategic Communication, Interpersonal Communications, Strategic Communication, Diversity Awareness, Active Listening, Communication Planning, Teamwork, Case Studies, Collaboration, Stakeholder Management, Communication

    4.5 stars, 2.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (2.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Stakeholder Engagement, Analytical Skills, Business Analysis, Analysis, Expectation Management, Quantitative Research, Problem Solving, Communication Strategies

    4.7 stars, 35K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (35K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4 stars, 207 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.4 (207) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Project Management

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, IT Management, Project Management, Information Technology, Project Risk Management, Agile Project Management, Agile Methodology, Project Planning, Relationship Building

    4.8 stars, 2.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.5K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Data Science

    Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Model Evaluation, R (Software), Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Machine Learning, GitHub

    4.5 stars, 51K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (51K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • Y

    Yale University

    Introduction to Psychology

    Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Child Development, Human Development, Human Learning, Psychological Evaluations, Psychotherapy, Culture, Cognitive Behavioral Therapy, Learning Theory, Scientific Methods, Critical Thinking, Diversity Awareness, Problem Solving

    4.9 stars, 33K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (33K) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • C

    Coursera

    Microsoft Excel: Learn with Projects

    Skills you'll gain: Excel Formulas, Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Microsoft 365, ChatGPT, Data Analysis, Microsoft Office, Data Visualization, Document Management, Project Management Software, Collaborative Software, Data Manipulation, Data Cleansing, Text Mining, Project Management, Data Entry, Generative AI, Data-Driven Decision-Making

    4.6 stars, 24K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (24K) · Beginner · Specialization · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: New
    New
    Status: Free trial
    Free trial
1…91011…834

In summary, here are 10 of our most popular brand management courses

  • Effective Brand Strategy and Brand Management: EDUCBA
  • Create a Business Marketing Brand Kit Using Canva: Coursera
  • Career Success: University of California, Irvine
  • Applied Software Engineering Fundamentals: IBM
  • Excel Skills for Business: Essentials: Macquarie University
  • Conflict Management: University of California, Irvine
  • Ask Questions to Make Data-Driven Decisions: Google
  • Luxury Hospitality & Brand Innovation: STARWEAVER
  • Introduction to Project Management: IBM
  • Data Science: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok