• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Content Scheduling, Logo Design, Brand Marketing, Marketing Design, Content Marketing, Brand Strategy, Branding, Social Media Content, Brand Awareness, Target Audience, Social Media Marketing, Marketing Materials, Content Creation, Social Media, Marketing Collateral, Brand Management, Creative Design, Graphic Design

    4.4 stars, 212 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (212) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Market Research, User Feedback, Business Modeling, User Research, New Product Development, Marketing, Product Development, Business Planning, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategies, Ideation, Scalability, Entrepreneurial Finance, Business Strategy

    4.8 stars, 614 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (614) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Portfolio Risk, Securities Trading, Income Statement, Data Collection, Market Liquidity, Financial Market, Investment Management, Financial Analysis, Performance Analysis, Market Dynamics, Project Design, Accruals, Return On Investment, Accrual Accounting

    4.2 stars, 2.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.2 (2.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Scaling Content Production — Campaigns, Channels, and Teams

    Skills you'll gain: Personalized Campaigns, Email Marketing, Campaign Management, Content Marketing, Marketing Operations, Prompt Engineering, AI Personalization, Cross-Channel Marketing, Content Performance Analysis, Social Media Campaigns, Data-Driven Marketing, Content Development and Management, Content Creation, AI Workflows, Content Strategy, A/B Testing, Digital Media Strategy, Copywriting, Prompt Engineering Tools, Quality Assurance

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Analyzing the Business Environment

    Skills you'll gain: Customer Analysis, Target Market, Target Audience, Strategic Marketing, Global Marketing, Marketing Planning, Customer Insights, Consumer Behaviour, Marketing Strategies, Competitive Analysis, Marketing, Marketing Strategy and Techniques, Marketing Management, Market Analysis, Market Research, Culture, Market Dynamics, Market Opportunities, Market Intelligence, Social Sciences

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    AI Content & Creative Tools

    Skills you'll gain: Prompt Engineering, Personalized Campaigns, Email Marketing, Content Performance Analysis, Responsible AI, Campaign Management, Content Marketing, Content Optimization, Prompt Patterns, AI Workflows, Content Strategy, Marketing Operations, Web Analytics, AI Personalization, Cross-Channel Marketing, Content Creation, Generative AI, Digital Marketing, Marketing Analytics, Social Media Marketing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing

    4.6 stars, 894 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (894) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Personal Attributes, Safety and Security, digital literacy, Personal Development, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Accountability, Goal Setting

    4.4 stars, 8.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (8.9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Cash Flow Forecasting, Search Engine Optimization, Business Planning, Accountability, Business Management, Leadership and Management, Fiscal Management, Forecasting, Cost Control, Operating Expense, Strategic Planning, Storytelling

    4.7 stars, 849 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (849) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Paid Advertising Course: Google, Meta, LinkedIn & More

    Skills you'll gain: Paid media, Campaign Management, Advertising Campaigns, Media Buying, Performance marketing, Google Ads, Meta Ads Manager, Online Advertising, Content Performance Analysis, Pay Per Click Advertising, Media Planning, Digital Advertising, Digital Marketing Campaigns, Social Media Campaigns, Advertising, Target Audience, Campaign Planning, Digital Marketing, Marketing, Marketing Strategies

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: Product Planning, New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Strategy, Product Roadmaps, Agile Product Development, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Registration, Leadership

    4.6 stars, 631 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (631) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, UI/UX Research, User Centered Design, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Solution Design, Persona Development

    4.8 stars, 17K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…899091…549

In summary, here are 10 of our most popular marketing strategy courses

  • Build your business brand using Canva: Coursera
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • Trading Strategies in Emerging Markets: Indian School of Business
  • Scaling Content Production — Campaigns, Channels, and Teams: LearnQuest
  • Analyzing the Business Environment: Pearson
  • AI Content & Creative Tools: LearnQuest
  • Estrategias de Redes Sociales: Universidad Austral
  • Introduction to Personal Branding: University of Virginia
  • Introduction to Business: University of California, Irvine
  • Paid Advertising Course: Google, Meta, LinkedIn & More: STARWEAVER

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok