• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    4.4 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Governance

    Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, E-Commerce, New Business Development, Coordinating, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Relationship Management, Coordination, Case Studies

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    4.9 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Generative AI Course in Software Design

    Skills you'll gain: Generative AI, Design Software, Mockups, User Interface (UI), User Interface and User Experience (UI/UX) Design, AI Workflows, User Interface (UI) Design, Software Design, User Experience Design, Prompt Engineering, Artificial Intelligence, Prototyping, User Centered Design, Software Architecture, AI Integrations, Software Engineering

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Dell

    Dell Technologies Closing the Deal

    Skills you'll gain: Sales Presentation, Overcoming Objections, Selling Techniques, Sales Presentations, Value Propositions, Closing (Sales), General Sales Practices, Sales Training, Sales, Sales Process, Oral Expression, Persuasive Communication, Verbal Communication Skills, Influencing, Negotiation, Communication, Consumer Behaviour, Public Speaking, Interviewing Skills, Rapport Building

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Foundations of Elasticsearch

    Skills you'll gain: Restful API, Data Mapping, Data Store, Scalability, NoSQL, Query Languages, Data Import/Export, Big Data, Software Installation

    4.7 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Change Management and Organizational Transformation

    Skills you'll gain: Organizational Change, Business Transformation, Mergers & Acquisitions, Change Management, Organizational Development, Digital Transformation, Culture Transformation, Agile Methodology, Scaled Agile Framework, Adaptability, Organizational Leadership, Organizational Strategy, Business Leadership, Organizational Effectiveness, Strategic Planning, Technology Strategies, Organizational Structure, Innovation, Leadership, Business Strategy

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    4.4 stars, 7 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (7) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    Empathy And Emotional Intelligence For Sales Professionals

    Skills you'll gain: Active Listening, Non-Verbal Communication, Empathy, Compassion, Empathy & Emotional Intelligence, Emotional Intelligence, Selling Techniques, General Sales Practices, Rapport Building, Interpersonal Communications, Communication Strategies, Consumer Behaviour, Decision Making

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    AI CERTs

    Design Strategy, Future Trends & Implementation with AI

    Skills you'll gain: Digital Transformation, New Product Development, Innovation, Design Thinking, Customer experience improvement, Web Content Accessibility Guidelines, Product Strategy, User Experience, Product Development, Customer experience strategy (CX), Journey Mapping, Customer Engagement, Emerging Technologies

    4.1 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.1 (8) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…868788…151

In summary, here are 10 of our most popular consumer behavior courses

  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Marketing Channel Governance: Emory University
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • Generative AI Course in Software Design: Simplilearn
  • Dell Technologies Closing the Deal: Dell
  • Foundations of Elasticsearch: Packt
  • Change Management and Organizational Transformation: John Wiley & Sons
  • Création D'Identité Visuelle En Utilisant Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok