Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

John Wiley & Sons
Skills you'll gain: Marketing Planning, Marketing and Public Relations, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Data-Driven Marketing, Strategic Marketing, Marketing Communications, Thought Leadership, Content Creation, Target Market, Persona Development, Social Media, Business Marketing, Public Relations, Business, Digital Marketing, Web Analytics and SEO
Intermediate · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Hospital Experience, Patient-centered Care, Health Informatics, Patient Advocacy, Healthcare Industry Knowledge, Health Technology, Analytics, Data Analysis, Predictive Analytics, Data Literacy, Health Disparities, Innovation, Data Collection, Big Data, Data-Driven Decision-Making, Data Management, Decision Support Systems, Social Determinants Of Health, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sampling (Statistics), Data Literacy, Statistical Visualization, Data Visualization, Data Analysis, Descriptive Statistics, Box Plots, Statistics, Plot (Graphics), Statistical Methods, Data Analysis Software, Statistical Analysis, Probability & Statistics, Statistical Programming, Data Visualization Software, Business Analytics, Statistical Software, Data Presentation, Exploratory Data Analysis, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Automation, Campaign Planning, Marketing Planning, AI Enablement, Marketing Strategies, Marketing, Campaign Management, MarTech, ChatGPT, Database Management, Databases, Automation, Project Planning, Artificial Intelligence
★ 4.8 (22) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Digital Marketing Tools, Data Visualization, Data Entry, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Query Languages, Digital Marketing, Data Management, Data Validation
★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Spark, Data Pipelines, PySpark, Real Time Data, Data Transformation, SQL, Data Processing, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Data Literacy, Decision Intelligence, Data Analysis, Data-Driven Decision-Making, Cloud Solutions, Cloud Security, Analytics, Cloud-Based Integration, Microsoft Azure, Cloud Services, Cloud Platforms, Enterprise Security, Data Integration, AI Enablement, Business Analytics, Artificial Intelligence, SAS (Software)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Social Network Analysis, Analysis, Geospatial Mapping, Data Analysis, Data Wrangling, Statistical Programming, Data Transformation, Unstructured Data, Natural Language Processing
★ 4.7 (195) · Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Content Marketing, Content Performance Analysis, Storytelling, Content Strategy, Persuasive Communication, Content Development and Management, Marketing Operations, Marketing Effectiveness, Content Optimization, Marketing Strategies, Content Creation, Driving engagement, Personalized Campaigns, Customer experience improvement, Brand Strategy, Customer Engagement, Scalability, Brand Management, Target Audience, Web Analytics and SEO
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Data Visualization, Statistical Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, R (Software), Policy Analysis, Public Policies, R Programming, Statistical Programming, Analytics, Data Transformation, Programming Principles, Data Manipulation
★ 4.5 (62) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design
★ 4.1 (10) · Beginner · Guided Project · Less Than 2 Hours