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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de Palermo

    Marketing Digital para Ecommerce: De la Estrategia al Plan

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Digital Marketing, Marketing Strategies, Big Data, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master Marketing Case Study: Analyze, Evaluate & Implement

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Performance Improvement, Product Marketing, Market Analysis, Product Strategy, Case Studies, Marketing, Competitive Analysis, Brand Marketing, Strategic Planning, Business Strategy, Market Opportunities, Logistics

    5 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (12) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Predictive Analytics with SAS: Build & Deploy Models

    Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Predictive Modeling, Advanced Analytics, Regression Analysis, Statistical Modeling, Business Analytics, Data Preprocessing, Data-Driven Decision-Making, Data Mining, Feature Engineering, Model Training, Statistical Methods, Statistical Analysis, Decision Tree Learning, Data Transformation, Model Optimization, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Personalized Campaigns, AI Personalization, Generative AI, Project Design, Artificial Intelligence, AI literacy, AI Integrations, Brainstorming, Ideation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4 stars, 986 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (986) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    DeepSeek R1 for AI Marketing and Business Strategy

    Skills you'll gain: Business Leadership, Dashboard Creation, Marketing Automation, AI Enablement, Leadership, Strategic Leadership, Marketing Strategies, Strategic Marketing, AI Personalization, Decision Intelligence, Marketing Planning, Data-Driven Marketing, Business Strategy, Marketing Analytics, MarTech, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Email Marketing Mastery -From Strategy to AI Automation

    Skills you'll gain: Email Marketing, Email Automation, Content Performance Analysis, Marketing Automation, AI Personalization, Email Security, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Campaign Management, Marketing Analytics, Driving engagement, Direct Marketing, Cross-Channel Marketing, Performance Reporting, Responsible AI, Copywriting, Customer Analysis, A/B Testing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Data-Driven Marketing, Analytics, Data Analysis, Business Reporting, Data Literacy, Data Collection, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5 stars, 130 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (130) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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