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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Campaign Management, Digital Marketing, Digital Transformation, Marketing Planning, Customer Engagement, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Strategic Marketing, Digital Advertising, Integrated Marketing Communications, Marketing Channel, Digital Marketing Tools, Strategic Thinking, Social Media Management

    4.6 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • N

    Northeastern University

    Machine Learning and Data Analytics Part 1

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Model Evaluation, Dimensionality Reduction, Regression Analysis, Machine Learning Algorithms, Data Analysis, Analytics, Machine Learning Methods, Predictive Modeling, Data Science, Statistical Modeling, Data Processing, Statistical Analysis, Performance Analysis, Data Preprocessing, Case Studies, Performance Measurement, Applied Machine Learning

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Analyze Data Using R for Statistical Analytics

    Skills you'll gain: Analytical Skills, Statistical Methods, Exploratory Data Analysis, R (Software), Business Analytics, Data Analysis, Statistical Analysis, Data Visualization, Analytics, Statistical Visualization, R Programming, Analysis, Statistical Programming, Predictive Analytics, Statistical Modeling, Data Structures, Statistical Software, Time Series Analysis and Forecasting, Data Manipulation, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze Big Data Analytics for Financial Transformation

    Skills you'll gain: Data-Driven Decision-Making, Financial Data, Case Studies, Analytics, Financial Services, Business Analytics, SAP Analytics Cloud, Banking, Data Ethics, Accounting and Finance Software, Financial Analysis, Big Data, Risking, Trend Analysis, Fraud detection, Law, Regulation, and Compliance, Business Ethics, Data Visualization Software, Program Implementation, Customer experience improvement

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Apply Data Analytics Using Python and Pandas

    Skills you'll gain: NumPy, Pandas (Python Package), Analytics, Plot (Graphics), Model Evaluation, Statistical Visualization, Jupyter, Data Analysis, Applied Machine Learning, Analytical Skills, Numerical Analysis, Model Training, Data Manipulation, Exploratory Data Analysis, Advanced Analytics, Descriptive Statistics, Linear Algebra

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on Google Cloud

    Skills you'll gain: Model Deployment, Google Cloud Platform, MLOps (Machine Learning Operations), Tensorflow, Unstructured Data, Machine Learning Methods, Model Training, Applied Machine Learning, Cloud API, Big Data, Machine Learning, Jupyter

    4.6 stars, 1.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (1.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply Data Analytics Using SPSS Modeler Workflows

    Skills you'll gain: Dashboard Creation, Dashboard, Data Transformation, Advanced Analytics, Data Wrangling, Statistical Machine Learning, Data Manipulation, Data Processing, SPSS (Software), Analytics, Data Presentation, Data Preprocessing, Data Visualization, Data Analysis, Business Analytics, Statistical Analysis, Statistical Modeling, Predictive Analytics, Data Storytelling, SPSS

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Marketing Digital para Ecommerce: De la Estrategia al Plan

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Using Predictive Analytics for Healthcare Safety & Quality

    Skills you'll gain: Predictive Analytics, Patient Safety, Patient-centered Care, Clinical Leadership, Care Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Data Storytelling, Health Care Administration, Health Technology, Data Collection, Business Leadership, Data Analysis, Healthcare Industry Knowledge, Applied Machine Learning, Machine Learning, Safety Standards

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    BI Dashboards with IBM Cognos Analytics and Google Looker

    Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Dashboard Creation, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Data Analysis, Business Analytics, Analytics, Analysis

    4.7 stars, 41 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (41) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Univariate Time Series Analytics & Modeling with EViews

    Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Software, Data Analysis Software, Model Evaluation, Analysis, Statistical Methods, Data Analysis, Verification And Validation, Plot (Graphics), Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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