• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • P

    Pearson

    College Writing Essentials

    Skills you'll gain: Writing, Editing, Critical Thinking, Research, Proofreading, Writing and Editing, Literacy, Grammar, Research Methodologies, Critical Thinking and Problem Solving, Report Writing, Research Reports, Visual Storytelling, Investigation, Trustworthiness, Style Guides, Analytical Skills, Storytelling, Persuasive Communication, Higher Education

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Business Research, Consumer Behaviour, Business Metrics, Branding, Statistical Analysis, Brand Strategy

    4.7 stars, 802 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (802) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Michigan

    Model Thinking

    Skills you'll gain: Mathematical Modeling, Mathematics and Mathematical Modeling, Systems Thinking, Strategic Decision-Making, Innovation, Diversity Awareness, Social Sciences, Predictive Modeling, Data-Driven Decision-Making, Social Studies, Strategic Thinking, Decision Making, Critical Thinking, Network Analysis, Economics, Economic Development, Probability, Probability & Statistics, Market Dynamics, Coordination

    4.8 stars, 2.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (2.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Retrieval-Augmented Generation, Generative AI, PyTorch (Machine Learning Library), Prompt Patterns, Generative AI Agents, Fine-tuning, Vector Databases, LLM Application, Generative Model Architectures, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Tool Calling, Hugging Face, Model Optimization, Reinforcement Learning, Transfer Learning, Data Pipelines

    4.6 stars, 1.1K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (1.1K) · Intermediate · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Economics, Policy, and Social Studies, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8 stars, 3.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (3.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Georgia Institute of Technology

    Machine Design Part I

    Skills you'll gain: Failure Analysis, Mechanical Design, Mechanical Engineering, Structural Engineering, Structural Analysis, Engineering, Materials science, Engineering Analysis, Mechanics, Engineering Calculations, Biomedical Engineering, Problem Solving

    4.8 stars, 2.2K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (2.2K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    4.8 stars, 172 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (172) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks, Text Mining, Model Training, Applied Machine Learning, Data Preprocessing, Machine Learning, Data Processing

    4.6 stars, 6.5K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (6.5K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Overcoming Obstacles, Personal Attributes, Cognitive Behavioral Therapy, Relationship Building, Self-Awareness, Stress Management, Composure, Growth Mindedness, Adaptability, Cognitive flexibility, Meditation & Breathwork, Mindfulness, Recognizing Others, Communication, Mental and Behavioral Health

    4.9 stars, 2.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (2.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Applied Data Science with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Database Design, Data Presentation, Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Predictive Modeling, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Shiny (R Package), SQL, R (Software), Data Manipulation, Web Scraping

    4.5 stars, 1.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (1.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Supply Chain Operations

    Skills you'll gain: Lean Six Sigma, Lean Manufacturing, Manufacturing Operations, Lean Methodologies, Process Improvement, Production Management, Operations Management, Operations, Process Improvement and Optimization, Production Process, Six Sigma Methodology, Operational Efficiency, Quality Improvement, Process Optimization, Supply Chain, Kanban Principles, Inventory Control, Inventory and Warehousing, Inventory Management, Inventory Management System

    4.8 stars, 4.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (4.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    The Field of Psychology

    Skills you'll gain: Psychology, Scientific Methods, Science and Research, Human Learning, Research, Endocrinology, Biology, Mental and Behavioral Health, Research Methodologies, Neurology, Physiology, Anatomy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…767778…469

In summary, here are 10 of our most popular market research courses

  • College Writing Essentials: Pearson
  • Introdução ao Marketing Analítico: Insper
  • Model Thinking: University of Michigan
  • Generative AI Engineering with LLMs: IBM
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Machine Design Part I: Georgia Institute of Technology
  • The Principles of Real Estate: Keller Williams
  • Natural Language Processing in TensorFlow: DeepLearning.AI
  • Positive Psychology: Resilience Skills: University of Pennsylvania
  • Applied Data Science with R: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok