• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • C

    Chegg Skills

    Agile Project Design

    Skills you'll gain: Project Design, Agile Product Development, User Story, Agile Project Management, Backlogs, Project Planning, Agile Methodology, Project Scoping, Product Roadmaps, Product Planning, Scrum (Software Development), Project Estimation, Prioritization, Project Management, Product Management, Strategic Planning, Requirements Analysis, Team Collaboration, Problem Solving, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Transitioning Your Mindset to be Customer-Centric

    Skills you'll gain: Campaign Planning, Customer experience strategy (CX), Experimentation, Customer experience improvement, Customer Insights, Trend Analysis, Customer Engagement, Customer Analysis, Customer Communications Management, Customer Data Management, Culture Transformation, Customer Retention, Customer Relationship Management, Organizational Development, Customer Service, Organizational Change, Performance Measurement, Customer Acquisition Management, Customer Support, Leadership Development

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Internet History, Technology, and Security

    Skills you'll gain: Network Security, Network Administration, Network Protocols, Network Architecture, TCP/IP, Cryptographic Protocols, General Networking, Cryptography, Computer Networking, Encryption, Web Development, Web Servers, Business Technologies, Innovation

    4.8 stars, 2.8K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.8K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    Working Capital and Inventory Management

    Skills you'll gain: Working Capital, Accounts Receivable, Cash Management, Accounts Payable and Receivable, Cash Flows, Accounts Payable, Operations Management, Inventory Control, Fiscal Management, Asset Management, Finance, Operational Analysis, Financial Analysis, Securities (Finance), Cost Estimation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Getting Started with Go

    Skills you'll gain: Object Oriented Programming (OOP), C (Programming Language), Python Programming, Data Import/Export, Memory Management, File I/O, Computational Logic, Network Protocols, Package and Software Management

    4.6 stars, 2.5K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (2.5K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Talent Acquisition and Onboarding Excellence

    Skills you'll gain: Talent Acquisition, Full Cycle Recruitment, Recruitment Strategies, Recruitment, Interviewing Skills, Employee Onboarding, Talent Pipelining, New Hire Orientations, Talent Sourcing, Human Resources Management and Planning, Talent Management, Human Resources, Applicant Tracking Systems, Job Analysis, Legal Risk, Employee Engagement, Resource Management, Diversity and Inclusion, Law, Regulation, and Compliance

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Digital Marketing Campaigns, Cross-Channel Marketing, Marketing Channel, Digital Marketing, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8 stars, 827 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (827) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Inspiring Vision and Driving Change

    Skills you'll gain: Visionary, Initiative and Leadership, Strategic Leadership, Organizational Leadership, Leadership, Leadership Development, Drive Engagement, Business Transformation, Business Leadership, Organizational Change, Innovation, Leadership and Management, Workplace inclusivity, Team Leadership, Proactivity, Stakeholder Engagement, Influencing, Collaboration, Team Motivation, Team Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • H

    Harvard Business Review

    HBR Guide to Generative AI for Managers

    Skills you'll gain: Prompt Patterns, Management Training And Development, Business Writing, Strategic Leadership, Strategic Decision-Making, Generative AI, Problem Solving, Organizational Change, Business Leadership, Leadership and Management, AI Enablement, Complex Problem Solving, Strategic Thinking, Business Correspondence, Organizational Leadership, Team Leadership, Leadership Development, Change Management, Artificial Intelligence, Employee Coaching

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sciences Po

    Politics and Economics of International Energy

    Skills you'll gain: Oil and Gas, Petroleum Industry, Energy and Utilities, Climate Change Mitigation, International Relations, Environmental Issue, Electric Power Systems, Environment and Resource Management, Economic Development, Natural Resource Management, Environmental Policy, Economics, Political Sciences, Economics, Policy, and Social Studies, Social Studies, Sustainable Technologies, Market Dynamics, Sustainable Development

    4.7 stars, 1.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    Business Information Systems Fundamentals

    Skills you'll gain: Information Systems Security, Business Process Modeling, Security Management, Systems Development Life Cycle, Systems Development, Information Systems, Cyber Attacks, Cybersecurity, Software Development Life Cycle, Management Information Systems, Business Process Management, Enterprise Resource Planning, IT Management, Requirements Analysis, Incident Response, Business Process, Database Management Systems, Business Intelligence, Cloud Computing, Data Management

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Governance, Data Storytelling, Marketing Analytics, Business Analytics, Data-Driven Marketing, Accounting, Responsible AI, Data Management, Data Visualization Software, Internal Controls, Classification Algorithms, Internal Auditing, Data-Driven Decision-Making, Analytical Skills, Data Preprocessing, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning

    4.6 stars, 1.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
1…757677…834

In summary, here are 10 of our most popular brand management courses

  • Agile Project Design: Chegg Skills
  • Transitioning Your Mindset to be Customer-Centric: Madecraft
  • Internet History, Technology, and Security: University of Michigan
  • Working Capital and Inventory Management: Pearson
  • Getting Started with Go: University of California, Irvine
  • Talent Acquisition and Onboarding Excellence: John Wiley & Sons
  • Adobe Digital Marketing Strategy: Adobe
  • Inspiring Vision and Driving Change: John Wiley & Sons
  • HBR Guide to Generative AI for Managers: Harvard Business Review
  • Politics and Economics of International Energy: Sciences Po

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok