• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    Desarrollo de estrategias eficaces de marketing deportivo

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Digital Marketing Tools, Data Visualization, Data Entry, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Query Languages, Digital Marketing, Data Management, Data Validation

    4.6 stars, 16 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    How Technology Will Shape Marketing with Jagdish Sheth

    Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Marketing Communications, Sales Enablement, Sales, Selling Techniques, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Revenue Management, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Notion for Beginners: Intro to AI Marketing Template Mastery

    Skills you'll gain: Marketing Automation, Campaign Planning, Marketing Planning, AI Enablement, Marketing Strategies, Marketing, Campaign Management, MarTech, ChatGPT, Database Management, Databases, Automation, Project Planning, Artificial Intelligence

    4.8 stars, 22 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (22) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    2026 Reddit Marketing To Boost Traffic And Sales

    Skills you'll gain: Blogs, Social Media Marketing, Product Promotion, Social Media, Online Advertising, Promotional Strategies, Advertising, Content Marketing, Target Audience, Brand Awareness, Driving engagement, Community Development

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Marketing Planning, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Segment and Validate Your Live Marketing Data

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Target Audience, Digital Analysis, Marketing Effectiveness, Data Validation, Real Time Data, Trend Analysis, Data Quality, Variance Analysis, Anomaly Detection, Benchmarking

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Email Marketing Mastery -From Strategy to AI Automation

    Skills you'll gain: Email Marketing, Email Automation, Content Performance Analysis, Marketing Automation, AI Personalization, Email Security, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Campaign Management, Marketing Analytics, Driving engagement, Direct Marketing, Cross-Channel Marketing, Performance Reporting, Responsible AI, Copywriting, Customer Analysis, A/B Testing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Leveling Up with Advanced Content Marketing Strategies

    Skills you'll gain: Content Marketing, Content Performance Analysis, Storytelling, Content Strategy, Persuasive Communication, Content Development and Management, Marketing Operations, Marketing Effectiveness, Content Optimization, Marketing Strategies, Content Creation, Driving engagement, Personalized Campaigns, Customer experience improvement, Brand Strategy, Customer Engagement, Scalability, Brand Management, Target Audience, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 Mobile App Marketing With ASO, And Monetization

    Skills you'll gain: Keyword Research, Business Planning, Business Modeling, iOS Development, Business Strategy, Entrepreneurship, Strategic Marketing, Promotional Strategies, Growth Strategies, Earned Media, Search Engine Optimization, Revenue Management, Press Releases, Go To Market Strategy, Product Promotion, Competitive Analysis, Advertising, Driving engagement, Customer Engagement

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Skillshare

    ChatGPT for Creatives: AI for SEO, Marketing & Workflow

    Skills you'll gain: Prompt Engineering, ChatGPT, Copywriting, AI Personalization, AI Workflows, AI literacy, Blogs, Content Creation, Target Audience, Large Language Modeling, Writing and Editing, Social Media Content, Search Engine Optimization

    4.3 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.3 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Lining, Product Planning, Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Product Development, Product Flow Diagram, Performance Analysis

    4.3 stars, 41 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.3 (41) · Intermediate · Guided Project · Less Than 2 Hours

1…737475…614

In summary, here are 10 of our most popular social media marketing courses

  • Desarrollo de estrategias eficaces de marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera
  • How Technology Will Shape Marketing with Jagdish Sheth: Kennesaw State University
  • Notion for Beginners: Intro to AI Marketing Template Mastery: Coursera
  • 2026 Reddit Marketing To Boost Traffic And Sales: Alex Genadinik
  • Analyze Marketing Performance Using R and Excel: EDUCBA
  • Segment and Validate Your Live Marketing Data: Coursera
  • Email Marketing Mastery -From Strategy to AI Automation: Board Infinity
  • Leveling Up with Advanced Content Marketing Strategies: Madecraft
  • 2026 Mobile App Marketing With ASO, And Monetization: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok