• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • M

    Meta

    Introduction au Marketing des réseaux sociaux

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 Amazon Ecommerce Marketing And Sales: SEO & Ads

    Skills you'll gain: Selling Techniques, Product Promotion, Sales Strategy, Search Engine Optimization, Social Media Campaigns, Content Optimization, Social Media Marketing, Product Knowledge, Pay Per Click Advertising, Advertising Campaigns, Product Planning, Online Advertising, Advertising, Product Marketing, AI Personalization, Keyword Research, Shared Media, E-Commerce, Digital Advertising, Promotional Strategies

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective)

    Skills you'll gain: Care Coordination, Care Management, Value-Based Care, Patient-centered Care, Health Informatics, Case Management, Health Technology, Health Care, Patient Communication, Health Systems, Patient Education and Support, Health Information Management, Patient Advocacy, Community Health, Data Sharing, Decision Support Systems, Community and Social Work, Case Studies

    4.7 stars, 30 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (30) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Data-Driven Marketing, Marketing Automation, Digital Transformation, Marketing Strategies, Marketing, Innovation, Digital Brand Strategy, Marketing Effectiveness, Digital Marketing, MarTech, Culture Transformation, Business Transformation, Customer experience strategy (CX), Customer Engagement, Automation, Business Modeling

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master Marketing Case Study: Analyze, Evaluate & Implement

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Performance Improvement, Product Marketing, Market Analysis, Product Strategy, Case Studies, Marketing, Competitive Analysis, Brand Marketing, Strategic Planning, Business Strategy, Market Opportunities, Logistics

    5 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (12) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    Las organizaciones en el siglo XXI y su relevancia social

    Skills you'll gain: Business Ethics, Conflict Management, Organizational Effectiveness, Ethical Standards And Conduct, Political Sciences, Industrial and Organizational Psychology, Organizational Structure, Social Sciences, Organizational Development, Governance, Relationship Management, Innovation

    4.8 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Manejo de Crisis Epilépticas y Promoción de la Inclusión Social

    Skills you'll gain: Disabilities, Caregiving, Family Support, Diversity Awareness, Mental Health Diseases and Disorders, Diversity Equity and Inclusion Initiatives, Personal Care, Mental Health, Chronic Diseases, Care Management, Patient Education and Support, Preventative Care, Maternal Health, Student Support and Services, Patient Treatment, Pediatrics, Emergency Response, Treatment Planning, Neurology, Patient Safety

    4.9 stars, 101 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (101) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Visualize and Chart Marketing Data Fast

    Skills you'll gain: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Analytics, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Digital Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Performance Metric, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…707172…614

In summary, here are 10 of our most popular social media marketing courses

  • Introduction au Marketing des réseaux sociaux: Meta
  • 2026 Amazon Ecommerce Marketing And Sales: SEO & Ads: Alex Genadinik
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective): Columbia University
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração
  • Analyze Marketing Data: Drive Campaign Success: Coursera
  • Master Marketing Case Study: Analyze, Evaluate & Implement: EDUCBA
  • Las organizaciones en el siglo XXI y su relevancia social: Universitat Autònoma de Barcelona
  • Manejo de Crisis Epilépticas y Promoción de la Inclusión Social: Pontificia Universidad Católica de Chile
  • Optimize Persona-Based Content for Marketing Success: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok