• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • S

    Sage Publications

    Exploring Science Communication

    Skills you'll gain: Research, Media and Communications, Science and Research, General Science and Research, Case Studies, Persuasive Communication, Environmental Science, Culture, Social Sciences, Health Policy, Storytelling, Public Health, Political Sciences, Climate Change Programs, Driving engagement, Visual Storytelling, Nutrition and Diet, Visual Design

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Operations Research, Analysis, Business Analysis, Data Validation, Data Import/Export, Resource Utilization, Process Optimization, Data Sharing, Trend Analysis, Data Integration, Automation

    4.8 stars, 3.1K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (3.1K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Consumer and Producer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Consumer Behaviour, Tax, Profit and Loss (P&L) Management, Sales Tax, Resource Allocation, Cost Management, Economics, Policy, and Social Studies, Production Management, Decision Making

    4.8 stars, 2.6K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (2.6K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    Universiteit Leiden

    Terrorism and Counterterrorism: Comparing Theory and Practice

    Skills you'll gain: Public Safety and National Security, Research, Mitigation, Research Methodologies, Policy Analysis, Media and Communications, World History, International Relations, Security Strategy, Political Sciences, Public Policies, Trend Analysis, Social Impact, Psychology

    4.8 stars, 3.3K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (3.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Commercialization, Resource Planning, Market Research, Customer Insights, Decision Making

    4.6 stars, 326 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (326) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Introduction to Machine Learning

    Skills you'll gain: PyTorch (Machine Learning Library), Logistic Regression, Machine Learning Methods, Transfer Learning, Reinforcement Learning, Convolutional Neural Networks, Deep Learning, Image Analysis, Applied Machine Learning, Model Training, Natural Language Processing, Machine Learning, Model Optimization, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Python Programming, Computer Vision, Medical Imaging

    4.7 stars, 3.8K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (3.8K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    AI & Digital Transformation for Pharma & Biotech

    Skills you'll gain: Responsible AI, Digital Transformation, Pharmaceuticals, AI Enablement, AI literacy, Drug Development, Clinical Research, Data Ethics, AI Product Strategy, Clinical Trials, Precision Medicine, Biotechnology, Medical Science and Research, Regulatory Compliance, Clinical Documentation, Artificial Intelligence and Machine Learning (AI/ML), Pharmacology, Healthcare Ethics, Data Integration, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Big Goals: A Science-Based Guide to Success

    Skills you'll gain: Goal Setting, Decision Making, Persistence, Productivity, Self-Motivation, Brainstorming, Decision Intelligence, Ideation, Growth Mindedness, Resilience, Behavioral Economics, Strategic Decision-Making, Personal Development, Performance Management, Motivational Skills, Industrial and Organizational Psychology, Prioritization, Leadership, Leadership Development, Psychology

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Copenhagen

    Diabetes – the Essential Facts

    Skills you'll gain: Public Health and Disease Prevention, Preventative Care, Epidemiology, Public Health, Health Disparities, Chronic Diseases, Community Health, Endocrinology, Nutrition and Diet, Health Equity, Medical Science and Research, Surgery, Treatment Planning, Exercise Therapy, Biology

    4.7 stars, 2.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Auditing I: Conceptual Foundations of Auditing

    Skills you'll gain: Financial Auditing, Auditing, Auditors Report, External Auditing, Certified Public Accountant, Audit Planning, Public Accounting, Quality Assessment, Quality Assurance and Control, Ethical Standards And Conduct, Business Ethics, Financial Statements, Financial Reporting, Risk Analysis, Market Dynamics

    4.7 stars, 733 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (733) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

    4.6 stars, 579 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (579) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • P

    Pearson

    Product Development and Services Marketing

    Skills you'll gain: New Product Development, Product Lifecycle Management, Product Development, Product Planning, Product Management, Product Marketing, Packaging and Labeling, Product Strategy, Product Lining, Branding, Brand Management, Marketing, Brand Strategy, Product Quality (QA/QC), Marketing Strategies, Consumer Behaviour, Value Propositions, Quality Management, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…707172…469

In summary, here are 10 of our most popular market research courses

  • Exploring Science Communication: Sage Publications
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral
  • Firm Level Economics: Consumer and Producer Behavior: University of Illinois Urbana-Champaign
  • Terrorism and Counterterrorism: Comparing Theory and Practice: Universiteit Leiden
  • The Search for Great Ideas: Harnessing creativity to empower innovation.: Michigan State University
  • Introduction to Machine Learning: Duke University
  • AI & Digital Transformation for Pharma & Biotech: STARWEAVER
  • Big Goals: A Science-Based Guide to Success: John Wiley & Sons
  • Diabetes – the Essential Facts: University of Copenhagen
  • Auditing I: Conceptual Foundations of Auditing: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok