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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    HR Dashboards and Analytics in Excel

    Skills you'll gain: People Analytics, Microsoft Excel, Human Resource Strategy, Excel Formulas, Dashboard, Human Resources, Payroll Systems, Payroll, Workforce Planning, Performance Reporting, Payroll Processing, Spreadsheet Software, Employee Engagement, Workforce Management, Compensation Analysis, Performance Analysis, Employee Retention, Data Visualization, Data-Driven Decision-Making

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Content Performance Analysis, Digital Marketing, Digital Media Strategy, Campaign Planning, Social Media Marketing, Digital Marketing Tools, Case Studies, Target Market, Marketing Strategies, Social Media Campaigns, Marketing, Strategic Marketing, Consumer Behaviour, Marketing Planning, Digital Analysis, Competitive Analysis, Business

    4.8 stars, 78 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (78) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Target Market, Earned Media, Social Media Marketing, Social Media Content, Web Presence, Social Media, Business Marketing, Drive Engagement, Marketing, Online Advertising, Content Creation

    4.6 stars, 760 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (760) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6 stars, 90 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (90) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Events and Conferences, Calendar Management, People Analytics, Performance Analysis, Financial Data, Business Analytics, Driving engagement, Analytics, Data Management, Data Literacy, Scheduling, Labor Relations, Data Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making

    4.8 stars, 54 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (54) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Data Analytics & Visualization All-in-One For Dummies

    Skills you'll gain: Data Storytelling, Power BI, Matplotlib, Tableau Software, Plot (Graphics), Data Presentation, Relational Databases, Database Design, Data Cleansing, Data Visualization Software, SQL, Database Theory, Business Intelligence, R (Software), Data Wrangling, Statistical Programming, R Programming, Data Visualization, Data Analysis, Python Programming

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Analysis, Persona (User Experience), Consumer Behaviour, Statistical Reporting, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Marketing Channels, Supply Chains, Retailing and Wholesaling

    Skills you'll gain: Logistics Management, Supply Chain, Supply Chain Systems, Wholesaling, Transportation, Supply Chain, and Logistics, Logistics, Supply Chain Management, Marketing Channel, Order Delivery, Order Fulfillment, General Shipping and Receiving, Retail Store Operations, Strategic Marketing, Consumer Behaviour, Merchandising, Brand Loyalty, Customer Retention, Merchandise Displays, Customer Relationship Building, Business Relationship Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Introduction to Machine Learning in Sports Analytics

    Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Machine Learning Software, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Data Analysis Software, Classification Algorithms, Python Programming

    4.7 stars, 27 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (27) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies

    4.9 stars, 27 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (27) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Digital Brand Strategy, Digital Marketing Tools, Branding, Digital Marketing, Marketing Design, Web Presence, Content Management Systems, Brand Management, Newsletters, Marketing Materials, Web Design and Development, Video Production

    4.6 stars, 377 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (377) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Data-Driven Marketing, Online Advertising, LLM Application, Advertising, Branding, Natural Language Processing, Machine Learning Algorithms

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
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Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
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