• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • G

    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Interactive Data Visualization, Data Validation, Ggplot2, R (Software), Sampling (Statistics), Spreadsheet Software, Data Analysis, Stakeholder Communications, LinkedIn, Object Oriented Programming (OOP), File Management, Web Presence, Data Structures, Interviewing Skills

    4.8 stars, 182K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (182K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • M

    Minnesota State University, Mankato

    Brand Strategy: Build, Position, and Grow

    Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Skillshare

    The Art of Branding: Authentic Brands in Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Brand Strategy, Branding, Brand Marketing, Graphic Design, Visual Storytelling, Value Propositions, Style Guides, Design Elements And Principles, Conceptual Design, Storytelling

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Measuring Brand Impact: Track Loyalty And Revenue Growth

    Skills you'll gain: Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Sales Strategy, Brand Awareness, Customer Insights, Customer experience improvement, Customer Relationship Building, Upselling, Customer Success Management, Customer Retention, Brand Marketing, Customer Analysis, Cross Selling, Brand Management, Branding, Customer Engagement, Brand Strategy, Revenue Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Communication Planning, Campaign Planning, Market Opportunities

    4.8 stars, 36 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (36) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • G

    Google

    Foundations of Cybersecurity

    Skills you'll gain: Cybersecurity, Security Controls, Cyber Attacks, Security Management, Security Strategy, Cyber Risk, Security Information and Event Management (SIEM), Information Assurance, Data Ethics, Network Analysis

    4.8 stars, 42K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (42K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • G

    Google

    Google IT Support

    Skills you'll gain: IT Security Architecture, Computer Networking, Operating System Administration, Package and Software Management, Network Troubleshooting, Version Control, IT Automation, Systems Administration, IT Infrastructure, Network Administration, Information Systems Security, TCP/IP, Git (Version Control System), Chef (Configuration Management Tool), Network Security, General Networking, Ruby (Programming Language), Desktop Support, Web Presence, Interviewing Skills

    4.8 stars, 216K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (216K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Generative Model Architectures, Agile Methodology, Kanban Principles, Responsible AI, Backlogs, Product Strategy, Registration, Leadership

    4.7 stars, 4.6K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • G

    Google

    Technical Support Fundamentals

    Skills you'll gain: Desktop Support, Package and Software Management, Technical Support and Services, Computer Hardware, Technical Support, Software Installation, System Support, Network Support, General Networking, Help Desk Support, Technical Documentation, Hardware Troubleshooting, Software Documentation, Customer Support, End User Training and Support, Computer Networking, Information Technology, Technical Writing, Computer Systems, Linux

    4.8 stars, 165K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (165K) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Python for Everybody

    Skills you'll gain: Database Design, Data Processing, Debugging, Web Scraping, File I/O, Data Store, Data Visualization, Database Software, Relational Databases, Restful API, Web Services, SQL, Databases, Data Visualization Software, JSON, Data Presentation, Data Structures, Programming Principles, Python Programming, Program Development

    4.8 stars, 281K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (281K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, Web Presence, Interviewing Skills

    4.8 stars, 100K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (100K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Product Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, Generative Model Architectures, Commercialization, Prompt Engineering Tools, Product Management, AI Enablement, ChatGPT, Google Gemini, AI literacy, Multimodal Prompts, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, AI powered creativity, Customer experience improvement, Creativity

    4.7 stars, 12K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…678…834

In summary, here are 10 of our most popular brand management courses

  • Google Data Analytics: Google
  • Brand Strategy: Build, Position, and Grow: Minnesota State University, Mankato
  • The Art of Branding: Authentic Brands in Adobe Express: Skillshare
  • Measuring Brand Impact: Track Loyalty And Revenue Growth: The Expert Academy
  • Marketing Management: S.P. Jain Institute of Management and Research
  • Foundations of Cybersecurity: Google
  • Google IT Support: Google
  • IBM Product Manager: IBM
  • Technical Support Fundamentals: Google
  • Python for Everybody: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok