• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Design and Optimize User Funnels

    Skills you'll gain: Conversion Funnel Analysis, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Digital Analysis, Cost Reduction, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    CertNexus

    AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • L

    Logical Operations

    Getting the Most from Your Documents with GenAI

    Skills you'll gain: AI powered creativity, Google Docs, Generative AI, Brainstorming, Microsoft Word, Microsoft Copilot, Prompt Engineering, ChatGPT, Marketing Materials, Productivity Software, Ideation, Business Writing, Microsoft 365, Artificial Intelligence, Writing, Creative Problem-Solving, Business Communication, User Interface (UI), Problem Solving, Critical Thinking and Problem Solving

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Deporte Sostenible: Valores y Prácticas de un Club

    Skills you'll gain: Sustainable Development, Governance, Sustainability Standards, Stakeholder Engagement, Environmental Regulations, Environmental Laws, Social Impact, Sustainable Business, Stakeholder Management, Drive Engagement, Stakeholder Communications, Social Justice, Public Health and Disease Prevention, Corporate Sustainability, Environmental Resource Management, Stakeholder Analysis, Environmental Management Systems, Sports Medicine, Sustainability Reporting, Business

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Implement B2C Lifecycle Tactics

    Skills you'll gain: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad Nacional Autónoma de México

    Resiliencia y regulación emocional en la vida diaria

    Skills you'll gain: Resilience, Self-Awareness, Personal Development, Personal Attributes, Overcoming Obstacles, Resourcefulness, Emotional Intelligence, Adaptability, Empathy, Social Skills, Assertiveness, Relationship Building, Cognitive flexibility, Communication Strategies, Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Copenhagen Business School

    Sustainability and Stakeholders: Tensions and Balances

    Skills you'll gain: Corporate Sustainability, Sustainable Business, Stakeholder Management, Employee Engagement, Stakeholder Engagement, Stakeholder Communications, Stakeholder Analysis, Corporate Strategy, Customer Relationship Building, Social Impact, Cross-Functional Collaboration, Strategic Partnership, Business Modeling

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    SkillUp

    Telephone Consumer Protection Act (TCPA)

    Skills you'll gain: Outbound Calls, Telemarketing, Customer Communications Management, Inbound Calls, Lead Generation, Direct Marketing, Call Center Experience, Regulatory Compliance, Compliance Training, Telecommunications, Compliance Management, Legal Risk, General Sales Practices, Informed Consent, Law, Regulation, and Compliance, Compliance Reporting, Regulatory Requirements, Record Keeping, Risk Analysis, Records Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Assess Product Pricing Strategies

    Skills you'll gain: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    SUGAR. Software Unificado para la Gestión Arqueológica

    Skills you'll gain: Database Development, Database Software, Databases, Relational Databases, Data Integration, Database Management, Information Management, Data Import/Export, Record Keeping, Software Installation, Wealth Management

    Intermediate · Course · 1 - 4 Weeks

    Category: Free
    Free
  • O

    O.P. Jindal Global University

    Introduction to Data Science (Public Policy)

    Skills you'll gain: Web Scraping, Data Visualization, Data Science, Pandas (Python Package), Data Analysis, Python Programming, Public Policies, Jupyter, Natural Language Processing, Programming Principles, Web Applications

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
1…577578579…614

In summary, here are 10 of our most popular social media marketing courses

  • Design and Optimize User Funnels: Coursera
  • Innovation That Works with Professor Jagdish Sheth: Kennesaw State University
  • AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI: CertNexus
  • Getting the Most from Your Documents with GenAI: Logical Operations
  • Deporte Sostenible: Valores y Prácticas de un Club: Real Madrid Graduate School Universidad Europea
  • Implement B2C Lifecycle Tactics: Coursera
  • Resiliencia y regulación emocional en la vida diaria: Universidad Nacional Autónoma de México
  • Sustainability and Stakeholders: Tensions and Balances: Copenhagen Business School
  • Telephone Consumer Protection Act (TCPA): SkillUp
  • Assess Product Pricing Strategies: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok