• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universidad de Palermo

    IA Aplicada al Marketing y Growth Digital

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, E-Commerce, Digital Media Strategy, Canva (Software), Marketing Strategies, Data-Driven Marketing, Target Audience, No-Code Development, Google Gemini, Digital Marketing, Marketing, Branding, Entrepreneurship, Artificial Intelligence, Business Modeling, Business, Innovation, Client Services, Emerging Technologies

    4.7 stars, 458 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (458) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1 stars, 17 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (17) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Amsterdam

    Methods and Statistics in Social Science - Final Research Project

    Skills you'll gain: Statistical Analysis, Research, Science and Research, Research Reports, Data Analysis, Research Design, Scientific Methods, Data Collection, Research Methodologies, Research and Design, Surveys, Report Writing, Experimentation, Social Sciences, Survey Creation

    4.4 stars, 71 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (71) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    YouTube Ads & Video Marketing - 2026

    Skills you'll gain: Google Ads, Advertising, Online Advertising, Growth Strategies, Advertising Campaigns, Video Production, Copywriting, Performance marketing, Digital Advertising, Campaign Management, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour

    4.8 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Rural Marketing: Segmentation & Consumer Insights

    Skills you'll gain: Market Opportunities, Target Market, Business Marketing, Strategic Marketing, Marketing, Target Audience, Persona Development, Customer Analysis, Marketing Strategy and Techniques, Customer Insights, Marketing Strategies, Market Research, Consumer Behaviour, Market Intelligence, Market Analysis, Market Dynamics, Marketing Design, New Business Development, Course Development, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Digital Marketing Tools, Digital Analysis, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Digital Marketing Campaigns, Predictive Modeling, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Machine Learning

    4.8 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 2

    Skills you'll gain: Research Design, Research Methodologies, Science and Research, Social Sciences, Surveys, Qualitative Research, Institutional Review Board (IRB), Survey Creation, Statistical Analysis, Data Collection, Higher Education, Correlation Analysis, Sample Size Determination, Ethical Standards And Conduct, Academic Advising, Probability & Statistics, Regression Analysis, Informed Consent

    4.7 stars, 20 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (20) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Strategy and Marketing Leadership

    Skills you'll gain: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Django Foundations: Building Blogs and Social Web Apps

    Skills you'll gain: Django (Web Framework), Blogs, User Accounts, Data Sharing, Web Applications, Authentications, Full-Stack Web Development, OAuth, Javascript, Social Media, Redis, Secure Coding, Ajax, Object-Relational Mapping, Restful API, Data Modeling

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…575859…613

In summary, here are 10 of our most popular social media marketing courses

  • IA Aplicada al Marketing y Growth Digital: Universidad de Palermo
  • Craft Omni-Channel Marketing Plans: Coursera
  • Introduction to AI for marketing professionals: AI Business School
  • Methods and Statistics in Social Science - Final Research Project: University of Amsterdam
  • YouTube Ads & Video Marketing - 2026: Alex Genadinik
  • Effective Marketing in the Global Marketplace: Coursera
  • Rural Marketing: Segmentation & Consumer Insights: EDUCBA
  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Social Science Approaches to the Study of Chinese Society Part 2: The Hong Kong University of Science and Technology
  • Brand Equity, Analytics & Marketing Intelligence: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok