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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing

    4.5 stars, 127 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (127) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Salesforce Marketing Cloud Integration Essentials

    Skills you'll gain: Postman API Platform, Personalized Campaigns, API Testing, Marketing Automation, Content Management Systems, Application Programming Interface (API), Drupal, Restful API, Data Mapping, Workflow Management, Data Integration, Security Controls, Compliance Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    4.4 stars, 6K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (6K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    International Marketing and Market Research

    Skills you'll gain: Global Marketing, Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Market Research, International Finance, Diversity Awareness, Market Analysis, Consumer Behaviour, Culture, Strategic Marketing, Strategic Decision-Making, Marketing, Human Resource Strategy, Organizational Strategy, International Relations, Market Intelligence, Organizational Structure, Human Resources, Regulation and Legal Compliance

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Social Media Marketing with ChatGPT

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, ChatGPT, Content Creation, Campaign Management, Social Media Content, Customer Communications Management, Social Media Management, Advertising Campaigns, Personalized Campaigns, Digital Media Strategy, Social Media Analytics, Content Development and Management, Campaign Planning, Promotions and Campaigns, Content Scheduling, Generative AI, Artificial Intelligence, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Automation Anywhere

    Implementing RPA with Cognitive Automation and Analytics

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Control Panels, Automation, Test Automation, Process Design, Dashboard Creation, User Provisioning, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Process Analysis, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Extensible Languages and XML, Decision Intelligence, Artificial Intelligence

    4.5 stars, 625 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (625) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Driving engagement, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Content Development and Management, Drive Engagement, Social Media Campaigns, Instagram, Data Analysis

    4.3 stars, 29 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (29) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Email Marketing: Campaigns, Tools & Optimization

    Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Campaign Management, Digital Marketing, Marketing Strategies, Direct Marketing, Campaign Planning, Personalized Campaigns, Marketing Analytics, Customer Engagement, Performance Analysis, Customer Relationship Building

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad Nacional Autónoma de México

    Marketing en redes sociales desde cero

    Skills you'll gain: Social Media Marketing, Content Performance Analysis, Social Media, Social Media Strategy, Performance Analysis, Content Creation, Digital Media Strategy, Social Media Campaigns, Social Media Content, Digital Marketing, Social Media Analytics, Driving engagement, Digital Marketing Campaigns, Campaign Management, Brand Strategy, Marketing, Customer Engagement, Marketing Strategies, Performance Metric, Business Metrics

    5 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Data Strategy, Data Analysis, Data Storage Technologies, Project Implementation, Project Scoping, Descriptive Analytics, Unstructured Data

    4.7 stars, 97 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (97) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    E-Commerce, Social Media, and Digital Marketing

    Skills you'll gain: E-Commerce, Social Media Marketing, Social Media, Social Media Strategy, Customer Relationship Management, Social Media Campaigns, Social Media Management, Digital Marketing, Business-To-Consumer, Marketing Strategies, Consumer Behaviour, Brand Management, Social Media Analytics, Customer Engagement, Market Research, Customer experience strategy (CX), B2B Sales, Content Marketing, Marketing Analytics, Search Engine Optimization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI Strategy and Marketing Leadership

    Skills you'll gain: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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