• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Data Visualization, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Design Thinking, Reinforcement Learning, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Engineering Management, Classification Algorithms, Technology Strategies, Systems Thinking, Project Management, Environmental Management Systems, Deep Learning, Feasibility Studies, Capital Budgeting, Infrastructure Security, Logistic Regression, Product Development, Asset Management, Data Ethics, Climate Change Mitigation, Project Risk Management

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
  • G

    Google Cloud

    Fundamentos do BigQuery para Profissionais de Snowflake

    Skills you'll gain: Identity and Access Management, Cloud Security, Role-Based Access Control (RBAC), Query Languages, Data Import/Export, Extract, Transform, Load, Data Warehousing, Database Design, SQL, Big Data, Data Integration, Data Sharing, Data Migration, Data Architecture, Database Architecture and Administration, Capacity Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • N

    Northeastern University

    Engineering Management Graduate Certificate

    Skills you'll gain: Project Closure, Engineering Management, Project Schedules, Engineering Software, Project Risk Management, Innovation, Project Controls, Risk Management, Project Management, Project Design, Work Breakdown Structure, Project Management Life Cycle, Risk Analysis, Scheduling, Project Implementation, Systems Engineering, Risk Management Framework, Project Management Software, Cost Management, Earned Value Management

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Surveys, Diplomacy, Environmental Laws, Political Sciences, Intelligence Collection and Analysis, Statistical Hypothesis Testing, Mediation, Qualitative Research, Environmental Policy, Environment, Mitigation, Economic Development, International Relations, Cybersecurity, Case Studies, Sustainable Development, Governance, Social Studies, Climate Change Programs, Public Safety and National Security

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: Software Architecture, Test Automation, Software Design, Web Content Accessibility Guidelines, User Story, GitHub, Systems Architecture, Software Testing, Usability, Version Control, Agile Software Development, Test Driven Development (TDD), Test Script Development, Maintainability, Git (Version Control System), User Interface (UI), Continuous Integration, Software Design Patterns, Cucumber (Software), Unit Testing

    Mastertrack · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Product Development, Social Media Strategy, Ideation, Business Strategy, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, B2B Sales, Innovation, Content Marketing, Social Media Management, Operations Management, Business Operations, Business Strategies, Forecasting, Process Development, Strategic Thinking

    University Certificate · 6 - 12 Months

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, User Research, Organizational Structure, Innovation, Creativity, Strategic Thinking, Design Research, Business Strategy, Ideation, Business Strategies, Creative Thinking, Organizational Strategy, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Leadership Development, Leadership

    University Certificate · 6 - 12 Months

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Data Warehousing, Model Training, Performance Testing, Bash (Scripting Language), Data Science

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • U

    University of Huddersfield

    BSc Data Science

    Skills you'll gain: Data Literacy, Linear Algebra, Graph Theory, Statistical Software, Big Data, Computational Logic, Back-End Web Development, Integral Calculus, Analytics, Matplotlib, Data Visualization, Probability & Statistics, Statistical Programming, Plot (Graphics), Calculus, Scatter Plots, Data Mining, R Programming, Relational Databases, Applied Mathematics

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
1…556557558559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok