Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Dashboard, Analytics, Data Visualization Software, Dashboard Creation, Big Data, Interactive Data Visualization, Data Presentation, Google Cloud Platform, SQL, Business Intelligence, Query Languages, Cloud Storage, Data Warehousing, Data Storage Technologies, Data Storage
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Retention, Customer Insights, Statistical Methods, Statistical Analysis, R Programming, Data Analysis, Statistics, Performance Metric, Business Metrics, Statistical Software, Analytics, R (Software), Product Strategy, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Data Presentation, Pivot Tables And Charts, Dashboard, Microsoft Excel, Dashboard Creation, Data Visualization, Spreadsheet Software, Graphing, Excel Formulas, Business Reporting, Data Processing, Data Synthesis, Data Analysis, Consolidation, Data Integration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: QuickBooks (Accounting Software), Canva (Software), Business Intelligence, Calendar Management, Productivity Software, Business Intelligence Software, Customer Relationship Management (CRM) Software, Presentations, Sales Pipelines, Google Workspace, Accounting Software, Business Analytics, Customer Relationship Management, Accounting and Finance Software, Collaborative Software, Workflow Management, Project Management, Process Design, Teamwork, Financial Management
Beginner · Course · 3 - 6 Months

Skills you'll gain: Model Training, Machine Learning Methods, Predictive Modeling, Sample Size Determination, Applied Machine Learning, Machine Learning Algorithms, Model Optimization, Statistical Modeling, Probability Distribution, Machine Learning, Analytics, Data Analysis, Analysis, Data Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Visualization, Email Automation, Scientific Visualization, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Role-Based Access Control (RBAC), Oracle Databases, Identity and Access Management, Authorization (Computing), Performance Tuning, Data Modeling, Enterprise Modeling, Data Architecture, Data Persistence, Security Controls, Query Languages, Dashboard, Data Governance, Data Access, Business Intelligence, Performance Analysis, Analytics, Security Management, Business Logic, Data Presentation
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Model Training, Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Infrastructure, Data Architecture, Data Storage, Data Management, Cloud Storage, Data Analysis, Analysis, Automation
Advanced · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, AI literacy, Data Ethics, Artificial Intelligence, Model Evaluation, Data Analysis, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, AI Workflows, Query Languages, Predictive Modeling, AI Integrations, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Customer Relationship Management, Query Languages, Python Programming
Intermediate · Course · 1 - 4 Weeks