• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Build Interactive R Shiny Data Apps for NGOs

    Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Data Visualization, Cloud Applications, Performance Tuning, Dashboard Creation, R (Software), Web Applications, Application Development, Frontend Performance, R Programming, Event-Driven Programming, Dashboard, Exploratory Data Analysis, Driving engagement, UI Components, User Interface (UI) Design, Data Analysis, File I/O

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Hypothesis Testing, Statistical Inference, Statistical Methods, Statistics, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Analysis, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Boost Team Collaboration

    Skills you'll gain: Collaborative Software, Collaboration, Team Building, Team Collaboration, Teamwork, Sprint Retrospectives, Cross-Functional Collaboration, User Feedback, Employee Surveys, Process Improvement, Discussion Facilitation, Document Management, Performance Analysis, People Analytics, Editing, Decision Making

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Learn Splunk in 2025 - The Essential Training Guide (V2)

    Skills you'll gain: Splunk, Software Installation, Analytics, Event Monitoring, Data Processing, Network Monitoring, Data Transformation, Operating System Administration, Role-Based Access Control (RBAC), User Accounts

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    How to Develop Affordable Innovations - Jagdish Sheth

    Skills you'll gain: Innovation, Cost Reduction, New Product Development, Value Engineering, Technology Strategies, Target Market, Market Dynamics, Product Strategy, Business Strategies, Digital Transformation, Scalability, Market Opportunities, Global Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Buyer Decision Making: Behaviour, Influence And Ethics

    Skills you'll gain: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Stakeholder Management, Marketing Psychology, Sales, General Sales Practices, Problem Solving, Critical Thinking and Problem Solving, Strategic Decision-Making, Customer Analysis, Business Ethics, Analysis, Overcoming Objections, Persuasive Communication, Trustworthiness

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    Logical Operations

    Crystal Reports: Formulas, Parameters, and Groups

    Skills you'll gain: Ad Hoc Reporting, Microsoft Excel, Business Reporting, Microsoft Access, Data Analysis Software, Data Manipulation, Business Intelligence Software, Data Presentation, Data Analysis, Business Intelligence, Data Access

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Créer du contenu de sensibilisation à une cause sur Canva

    Skills you'll gain: Canva (Software), Content Creation, Graphics Software, Social Impact, Graphical Tools, Advocacy, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Creative Design, Design, Sustainable Business, Social Justice, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze and Guide Capital Investments

    Skills you'll gain: Capital Budgeting, Return On Investment, Financial Analysis, Capital Expenditure, Financial Data, Investments, Portfolio Risk, Investment Management, Financial Modeling, Financial Forecasting, Forecasting, Data Analysis, Spreadsheet Software, Risk Analysis, Communication, Analytical Skills, Risk Management

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Amazon Connect: Introduction to the Administrative Interface

    Skills you'll gain: Amazon Web Services, Real Time Data, Control Panels

    Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • E

    EDUCBA

    Sentiment Analysis with RNNs in Keras

    Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Model Training, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Data Analysis, Analysis, Artificial Neural Networks, Data Processing, Data Analysis Software, Project Implementation, Environment, Design

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universitat Politècnica de València

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Plot (Graphics), Data Visualization, Data Literacy, Data Visualization Software, Time Series Analysis and Forecasting, Data Storytelling, Statistical Visualization, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Graphing, Data Structures, Python Programming

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…536537538…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok