• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Apply R Techniques for Telecom Customer Churn Prediction

    Skills you'll gain: Feature Engineering, Data Preprocessing, Model Training, Model Optimization, Applied Machine Learning, Model Evaluation, R Programming, Data Transformation, Data Cleansing, Predictive Modeling, Predictive Analytics, Supervised Learning, Classification Algorithms, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Engineer Governed OAS Platforms

    Skills you'll gain: Data Warehousing, Data Modeling, Oracle Cloud Applications, Metadata Management, Performance Tuning, Data Governance, Application Lifecycle Management, Performance Improvement, Security Controls, Release Management, Semantic Web, Service Level, Data Mapping, Business Administration, Cloud Computing Architecture, Data Persistence, Change Control, Change Management, Data Validation

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • G

    Google Cloud

    Explore Data with Gemini in BigQuery

    Skills you'll gain: Google Cloud Platform, Gemini, Google Gemini, Big Data, SQL, Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Data Preparation and Analysis

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Data Wrangling, Data Processing, Data Cleansing, Data Quality, Data Analysis, Data Transformation, Anomaly Detection, Data Manipulation, Data Integration, Model Training, Data Validation, Test Data, Data Import/Export, Statistical Methods, Statistical Analysis, Descriptive Statistics

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Financial Tools and Planning

    Skills you'll gain: Balance Sheet, Financial Planning, Budgeting, Finance, Budget Management, Wealth Management, Financial Management, Market Dynamics, Cash Flow Forecasting, Economics, Cash Management, Financial Analysis, Financial Statement Analysis, Financial Statements, Cash Flows, Loans, Expense Management, Market Analysis, Growth Strategies, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Crunch Vectors with GeoPandas

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, GIS Software, Geospatial Mapping, Geospatial Information and Technology, Geostatistics, Data Validation, Pandas (Python Package), Data Analysis, Data Transformation, Data Mapping, Verification And Validation, Geometric Dimensioning And Tolerancing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 日本語版

    Skills you'll gain: Google Gemini, Gemini, Data-Driven Marketing, Marketing Analytics, Generative AI, Big Data, Forecasting, Predictive Modeling, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Build a CRM with Spreadsheet Automation

    Skills you'll gain: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Pandas for Data Analysts: Leveraging Python with Confidence

    Skills you'll gain: Pandas (Python Package), Plot (Graphics), Exploratory Data Analysis, Microsoft Excel, Statistical Visualization, Pivot Tables And Charts, Data Manipulation, Box Plots, Data Visualization, Descriptive Statistics, Time Series Analysis and Forecasting, Data Cleansing, Spreadsheet Software, Data Transformation, Feature Engineering, Data Wrangling, Data Import/Export, Data Analysis, Data Integration, Python Programming

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Dash Cryptocurrency Trading & Analysis

    Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Cutting-Edge Topics in Deep Reinforcement Learning

    Skills you'll gain: Reinforcement Learning, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Model Optimization, Fine-tuning, Artificial Neural Networks, Applied Machine Learning, Machine Learning, Model Training, Machine Learning Algorithms, Data Analysis

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Hands-On Data Science with PyTorch & Pandas

    Skills you'll gain: Shiny (R Package), PyTorch (Machine Learning Library), Dashboard, Dashboard Creation, Python Programming, Interactive Data Visualization, Data Visualization Software, Pandas (Python Package), Image Analysis, Applied Machine Learning, Machine Learning Methods, Data Science, Exploratory Data Analysis, Application Development, UI Components, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
1…525526527…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok