• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Monitor Email KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Presentations, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Comment avoir plus d'abonné sur Twitter en twettant

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Management, Social Media, Social Media Content, Scheduling, Growth Strategies, Drive Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Sales Structures, Systems & Excellence

    Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Solution Selling, Human Resource Strategy, Business Ethics, Sales Process, Organizational Structure, Sales Development, Workforce Planning, Specialized Sales, Workforce Development, Performance Improvement, Performance Measurement

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Birla Institute of Technology & Science, Pilani

    Data Visualisation

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization Software, Exploratory Data Analysis, Dashboard Creation, Plotly, Statistical Visualization, Statistical Analysis, Tree Maps, Plot (Graphics), Tableau Software, Matplotlib, Data Analysis, Probability & Statistics, Seaborn, Data-Driven Decision-Making, Python Programming

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • P

    Pearson

    Data Science Fundamentals Part 1: Unit 3

    Skills you'll gain: Data Validation, Extract, Transform, Load, Object-Relational Mapping, Data Cleansing, Data Manipulation, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Database Management, Data Transformation, Data Integrity, Relational Databases, Exploratory Data Analysis, Data Store, Databases, Descriptive Analytics, Data Persistence, Data Analysis, Graphical Tools

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Getting started with the Vertex AI Gemini 1.5 Pro Model

    Skills you'll gain: Google Gemini, Gemini, Generative AI, Multimodal Prompts, Google Cloud Platform, Text Mining, Analysis, Unstructured Data, Document Management

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Intermediate Python – Libraries, Tools & Practical Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Plot (Graphics), Interactive Data Visualization, Data Visualization, Geospatial Mapping, JSON, Dashboard, Data Visualization Software, Numerical Analysis, Web Applications, File I/O

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Pivot Sales Data

    Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Report Writing, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Manipulation, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze and Apply Agile & Scrum for Business Success

    Skills you'll gain: Team Oriented, Team Performance Management, Team Building, Agile Software Development, Agile Product Development, Business Marketing, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Facebook, Persona Development, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Target Market, Business Marketing, Social Media Content, Social Media Management, Marketing Strategies, Web Presence, Content Creation, Earned Media, Drive Engagement, Business Planning

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Analyze War Data with Tableau Dashboards and Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Analytical Skills, Tableau Software, Dashboard Creation, Data Visualization Software, Interactive Data Visualization, Data Analysis, Analytics, Data Wrangling, Descriptive Analytics, Data Transformation, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Report Results Clearly

    Skills you'll gain: Performance Reporting, Business Reporting, Report Writing, Performance Analysis, Marketing Analytics, Campaign Management, Data-Driven Decision-Making, Performance Metric, Data Storytelling, Email Marketing, Concision

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…511512513…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok