• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Build BI Pipelines

    Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Dashboard Creation, Automation, IT Automation, Scripting, Business Intelligence, Interactive Data Visualization, Extract, Transform, Load, Data Warehousing, Data Integrity, Data Quality, Data Integration, Google Cloud Platform, Data Validation, Marketing Analytics, SQL

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Investing and Portfolio Management

    Skills you'll gain: Investments, Portfolio Management, Investment Management, Portfolio Risk, Wealth Management, Asset Protection, Brokerage, Financial Market, Return On Investment, International Finance, Asset Management, Real Estate, Property and Real Estate, Securities (Finance), Risk Management, Securities Trading, Capital Markets, Market Analysis, Market Dynamics, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Identify Talent Risks

    Skills you'll gain: Employee Retention, Talent Management, Data Storytelling, People Analytics, Data Literacy, Risk Analysis, Stakeholder Communications, Talent Recruitment, Performance Analysis, Human Resources, HR Tech, Data Analysis, Talent Sourcing, Microsoft Excel, Spreadsheet Software, AI Enablement, Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    JavaScript Career Launch and Capstone

    Skills you'll gain: Full-Stack Web Development, Application Design, Software Design Documents, React.js, Web Applications, Web Design and Development, Package and Software Management, Web Development, Version Control, Software Documentation, Web Development Tools, Program Development, JavaScript Frameworks, Web Content Accessibility Guidelines, Application Deployment, Frontend Performance, Dashboard Creation, Front-End Web Development, Data Architecture, Cloud Deployment

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Data Analysis and Dashboard Design with Tableau

    Skills you'll gain: Interactive Data Visualization, Tableau Software, Data Storytelling, Data Visualization Software, Geospatial Information and Technology, Spatial Data Analysis, Dashboard, Time Series Analysis and Forecasting, Advanced Analytics, R Programming, Business Intelligence, Data Mapping, Data Modeling, Performance Reporting, Key Performance Indicators (KPIs), Operational Performance Management, Python Programming, Interaction Design, Requirements Elicitation, Version Control

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    UBITS

    Líder: potencia la creatividad en equipos centennials

    Skills you'll gain: Team Building, Team Performance Management, Teamwork, Team Management, Drive Engagement, Creativity, Brainstorming, Team Leadership, Innovation, Collaboration, Trustworthiness, Employee Engagement, Internal Communications, Adaptability, Workflow Management

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pearson

    Data Science Fundamentals Part 2: Unit 1

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Plot (Graphics), Box Plots, Data Analysis, Descriptive Statistics, Scatter Plots, Data Visualization Software, Histogram, Data Literacy, Statistical Visualization, Seaborn, Descriptive Analytics, Analytical Skills, Statistical Analysis, Correlation Analysis, Statistics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Talend ETL: Design, Optimize & Apply Workflows

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Analytics, Business Logic, Data Management, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation, Business Requirements, Collaboration, Maintainability, Reliability, Scalability

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Build Performance Dashboards

    Skills you'll gain: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    TikTok Effects: Sound & Visuals

    Skills you'll gain: TikTok, Video Editing, Media Production, Storytelling, Video Production, Content Creation, Musical Composition, Visual Storytelling, Multimedia, Music

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Forex Trading and Binary Options Basics

    Skills you'll gain: Market Trend, Technical Analysis, Trend Analysis, Financial Trading, Performance Analysis, Market Analysis, Forecasting, Transaction Processing, Profit and Loss (P&L) Management

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Strategic Management Frameworks and Analysis

    Skills you'll gain: Performance Measurement, Business Strategy, Competitive Analysis, Strategic Planning, Performance Metric, Strategic Thinking, Market Dynamics, Plan Execution, Organizational Strategy, Strategic Decision-Making, Market Analysis, Marketing Strategies, Organizational Effectiveness, Analysis, Organizational Structure

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…510511512…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok